Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Big Data, Data Import/Export, Data Analysis, Analytics, Google Cloud Platform, Query Languages, Cloud Computing
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Dashboard, Timelines, Database Management, Databases, Project Schedules, Data Visualization, Calendar Management, Workflow Management, Information Architecture, Kanban Principles, Collaborative Software, Content Development and Management
Mixed · Course · 1 - 3 Months

Banco Interamericano de Desarrollo
Skills you'll gain: Data Literacy, Data Ethics, Policy Analysis, Public Policies, Data-Driven Decision-Making, Tree Maps, Data Analysis, Data Collection, Data Management, Program Evaluation, Data Quality, Research, Research Methodologies
Beginner · Course · 1 - 3 Months

Skills you'll gain: Content Strategy, Search Engine Optimization, Content Creation, Keyword Research, Digital Content, Content Marketing, Social Media Content, Target Audience, ChatGPT, Web Analytics and SEO, Video Production, Prompt Engineering, Workflow Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: TikTok, Video Production, Content Strategy, Social Media Content, Content Performance Analysis, Content Creation, Drive Engagement, Social Media Strategy, Social Media
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization Software, Data Visualization, Tableau Software, Presentations, Interactive Data Visualization, Verbal Communication Skills, Data Analysis, Pivot Tables And Charts, Scatter Plots, Stakeholder Communications, Spatial Analysis, Trend Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media, Social Media Marketing, Control Panels, Market Research, User Research
Beginner · Guided Project · Less Than 2 Hours

University of Pittsburgh
Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Data Visualization, Network Analysis, Tableau Software, Statistical Visualization, Network Model, Dashboard, Time Series Analysis and Forecasting, Matplotlib, Data Analysis, Seaborn, Graph Theory, Pandas (Python Package), Python Programming
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Import/Export, Data Modeling, Database Management, Google Cloud Platform, SQL, Data Manipulation, Data Analysis, Cloud Computing
Intermediate · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Model Deployment, Fraud detection, Feature Engineering, Exploratory Data Analysis, Model Evaluation, Real Time Data, Applied Machine Learning, MLOps (Machine Learning Operations), Jupyter, Data Analysis, Data Preprocessing, Machine Learning
Beginner · Project · Less Than 2 Hours

Skills you'll gain: UI/UX Research, User Research, Design Thinking, User Experience, Persona (User Experience), Technical Communication, Miro AI, User Centered Design
Beginner · Guided Project · Less Than 2 Hours

Edureka
Skills you'll gain: PySpark, Data Pipelines, Dashboard, Data Processing, Data Storage Technologies, Data Visualization, Natural Language Processing, Data Analysis Expressions (DAX), Data Storage, Data Transformation, Machine Learning, Deep Learning, Logistic Regression
Intermediate · Specialization · 3 - 6 Months