Content marketing courses can help you learn SEO strategies, audience engagement techniques, content creation, and analytics. You can build skills in crafting compelling narratives, optimizing content for search engines, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, HubSpot, and social media management platforms, showing how these resources can enhance your content strategy and track performance.

University of California, Davis
Skills you'll gain: Content Marketing, Persona Development, Target Audience, Content Strategy, Smart Goals, Content Development and Management, Social Media Content, Digital Content, Digital Media Strategy, Strategic Marketing, Marketing Channel, Customer Insights, Social Media Strategy, Social Media Campaigns, Marketing, Customer Engagement
Intermediate · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Marketing Budgets, Blogs, Integrated Marketing Communications, Social Media Marketing, Social Media, Peer Review, Key Performance Indicators (KPIs), Social Media Management, Real Time Data, Content Marketing, Strategic Marketing, Social Media Strategy, Marketing Strategies, Social Media Content, Marketing Effectiveness, Target Audience, Digital Transformation, Analytics, Digital Marketing, ChatGPT
Beginner · Specialization · 3 - 6 Months

Adobe
Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Marketing, Target Audience, Digital Advertising, Lead Generation, Content Marketing, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Target Market, Brand Strategy, Customer Engagement, Content Creation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Production, Photo/Video Production and Technology, Video Editing, Multimedia, Media Production, Content Creation, Storytelling, Storyboarding, Visual Design, Adobe Creative Cloud, Design, Graphic and Visual Design, Web Content, Infographics, Animations, Digital Media Strategy, Blogs, Editing, Communication
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Education Software and Technology, Motion Graphics, Blogs, Graphic and Visual Design, Scripting, Creativity, Augmented and Virtual Reality (AR/VR), Color Theory, Media Production, Persona Development, Target Audience, Image Quality, Writing and Editing, Marketing
Beginner · Specialization · 3 - 6 Months

Skillshare
Skills you'll gain: Business Process
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Canva (Software), Social Media, Social Media Content, Social Media Campaigns, Content Creation, Animations, Social Media Marketing, Social Media Strategy, Driving engagement, Style Guides, Marketing Design, Storyboarding, Instagram, Graphic Design, Storytelling, Brand Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Materials, Marketing Collateral, Marketing Design, Canva (Software), Cross-Channel Marketing, Promotional Materials, Brochures, Graphic Design, Digital Design, Typography, Web Design and Development, Branding, Digital Advertising
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Social Media, Google Analytics, Analytics, Instagram, Email Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)
Intermediate · Course · 1 - 3 Months
University of Colorado Boulder
Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Content Performance Analysis, Generative AI, Earned Media, Web Content, Prompt Engineering, Keyword Research, AI Personalization, Search Engine Optimization, Shared Media, Content Creation, Content Strategy, Content Marketing, Public Relations, Owned Media, ChatGPT, Copywriting, No-Code Development
Beginner · Course · 1 - 3 Months

Skills you'll gain: Content Marketing, Google Analytics, Digital Media Strategy, Marketing Analytics, Market Intelligence, Personalized Service, Automation
Advanced · Course · 1 - 4 Weeks