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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


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    Coursera

    Agentic AI Content for Practitioners: Marketing

    Skills you'll gain: Prompt Engineering, Marketing Automation, AI Personalization, Marketing Effectiveness, Marketing, Content Marketing, Marketing Strategies, MarTech, Advertising Campaigns, Agentic Workflows, AI Enablement, Marketing Analytics, Customer Relationship Management, Data-Driven Decision-Making, Social Media Management, Customer experience improvement

    Intermediate · Course · 1 - 4 Weeks

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    University of Pennsylvania

    U.S. Health Law Fundamentals

    Skills you'll gain: Health Care Procedure and Regulation, Medicaid, Healthcare Industry Knowledge, Medicare, Managed Care, Health Care Administration, Law, Regulation, and Compliance, Healthcare Ethics, Health Policy, Legal Risk, Lawsuits, Informed Consent, Case Law, Emergency Departments

    4.9
    Rating, 4.9 out of 5 stars
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    266 reviews

    Beginner · Course · 1 - 4 Weeks

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    Cisco Learning and Certifications

    Network Automation Engineering Fundamentals

    Skills you'll gain: Ansible, Development Environment, Postman API Platform, Restful API, Authentications, YAML, Software Development Methodologies, Software-Defined Networking, CI/CD, DevOps, IT Automation, Network Engineering, Network Architecture, Network Administration, Software Engineering Tools, Application Programming Interface (API), Scripting, JSON, Data Modeling, Network Protocols

    4.7
    Rating, 4.7 out of 5 stars
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    158 reviews

    Beginner · Specialization · 3 - 6 Months

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    Meta

    Programming Fundamentals in Kotlin

    Skills you'll gain: Kotlin, Object Oriented Programming (OOP), Programming Principles, Android Development, Data Structures, Computer Programming, Mobile Development, Integrated Development Environments, Debugging

    4.7
    Rating, 4.7 out of 5 stars
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    344 reviews

    Beginner · Course · 1 - 4 Weeks

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    Shanghai Jiao Tong University

    Fundamentals of Materials Science

    Skills you'll gain: Materials science, Mechanical Engineering, Chemistry, Physics, Manufacturing Processes, Physical Science, Semiconductors, Thermal Management, Chemical Engineering

    4.6
    Rating, 4.6 out of 5 stars
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    198 reviews

    Intermediate · Course · 3 - 6 Months

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    Alex Genadinik

    YouTube Marketing 2026: YouTube SEO & Algorithms

    Skills you'll gain: Search Engine Optimization, Marketing Channel, Web Analytics and SEO, Social Media Strategy, Social Media Marketing, Marketing, Online Advertising, Video Production, Marketing Strategies, Content Creation, Branding, Paid media, Content Strategy, Driving engagement, Live Streaming

    Mixed · Course · 3 - 6 Months

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    Indian Institute for Human Settlements

    Net-Zero Building Fundamentals

    Skills you'll gain: Sustainable Architecture, HVAC, Energy and Utilities, Building Design, Water Sustainability, Architectural Engineering, Sustainable Design, Water Resource Management, Thermal Management, Civil and Architectural Engineering, Sustainable Technologies, Resilience, Climate Change Mitigation, Sustainable Engineering, Electrical Systems, Cost Estimation, Engineering Calculations

    4.5
    Rating, 4.5 out of 5 stars
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    16 reviews

    Intermediate · Course · 3 - 6 Months

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    MedCerts

    Clinical Medical Assistant Fundamentals

    Skills you'll gain: Phlebotomy, Blood Collection, Sterilization, Urinalysis, Patient Communication, Medical Terminology, Patient-centered Care, Nutrition Education, Infection Control, Asepsis, Pathology, Basic Patient Care, Patient Education And Counseling, Vital Signs, Geriatrics, Hand Hygiene, Electocardiography, Anatomy, Pediatrics, Patient Evaluation

    4.9
    Rating, 4.9 out of 5 stars
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    44 reviews

    Beginner · Specialization · 1 - 3 Months

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    University of Maryland, College Park

    Fundamentals of Technology Sales

    Skills you'll gain: Closing (Sales), Sales Process, Sales Presentation, Technical Sales, Sales, Sales Development, Sales Management, Sales Strategy, Solution Sales Engineering, Prospecting and Qualification, Emerging Technologies, Outside Sales, Inside Sales, Needs Assessment, Consultative Approaches, Negotiation, Overcoming Objections, Cloud Computing, Cybersecurity

    4.7
    Rating, 4.7 out of 5 stars
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    157 reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Insights, AI Personalization, Big Data, Keyword Research, Performance marketing, Case Studies, Customer Analysis, Google Ads, Responsible AI, Marketing Analytics, Data Presentation, AI Product Strategy, Generative AI, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
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    180 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Real Madrid Graduate School Universidad Europea

    El futuro del marketing deportivo

    Skills you'll gain: Global Marketing, Customer Engagement, Cultural Sensitivity, Revenue Management, Augmented and Virtual Reality (AR/VR), Brand Management, Marketing Strategy and Techniques, Customer experience improvement, Personalized Service, Business Modeling, Content Strategy, Customer Relationship Management, Innovation, Business Management, Price Negotiation, Digital Transformation, Data-Driven Decision-Making, Metadata Management, Artificial Intelligence, User Experience Design

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Analyze Marketing Data: Drive Campaign Success

    Skills you'll gain: Spreadsheet Software, Marketing Analytics, Pivot Tables And Charts, Trend Analysis, Marketing Budgets, Marketing Strategies, Microsoft Excel, Google Sheets, Business Reporting, Data-Driven Decision-Making, Performance Reporting, Time Series Analysis and Forecasting, Marketing, Descriptive Analytics, Performance marketing, Performance Metric, Business Metrics, Performance Measurement

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Agentic AI Content for Practitioners: Marketing: Coursera
  • U.S. Health Law Fundamentals: University of Pennsylvania
  • Network Automation Engineering Fundamentals: Cisco Learning and Certifications
  • Programming Fundamentals in Kotlin: Meta
  • Fundamentals of Materials Science: Shanghai Jiao Tong University
  • YouTube Marketing 2026: YouTube SEO & Algorithms: Alex Genadinik
  • Net-Zero Building Fundamentals: Indian Institute for Human Settlements
  • Clinical Medical Assistant Fundamentals: MedCerts
  • Fundamentals of Technology Sales: University of Maryland, College Park
  • GenAI for Marketing and Customer Insights: Coursera

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