Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Leeds
Skills you'll gain: Data Ethics, Data Presentation, Regression Analysis, Web Scraping, Data Storytelling, Statistical Hypothesis Testing, Matplotlib, Bayesian Statistics, Data Analysis, Statistical Machine Learning, Model Evaluation, Exploratory Data Analysis, Classification And Regression Tree (CART), Network Analysis, Statistical Methods, Data Visualization, Applied Machine Learning, Statistical Modeling, Data Preprocessing, Linear Algebra
Earn a degree
Degree · 1 - 4 Years