Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

University of Colorado System
Skills you'll gain: Marketing Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Data-Driven Decision-Making, Marketing Effectiveness, Forecasting, Marketing Strategies, Strategic Decision-Making, Strategic Leadership, Time Series Analysis and Forecasting, Simulation and Simulation Software, Predictive Analytics, Customer Analysis, Customer Engagement, Bayesian Statistics, Customer Retention, Consumer Behaviour, Reinforcement Learning, Probability Distribution
Intermediate · Course · 1 - 4 Weeks

Whizlabs
Skills you'll gain: DevOps, CI/CD, Containerization, Continuous Integration, Cloud Security, Kubernetes, Software Development, Google Cloud Platform, Continuous Delivery, Cloud Services, System Monitoring, Network Infrastructure, Computer Networking, Identity and Access Management
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Persona Development, Performance Metric, Smart Goals, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media, Active Listening, B2B Sales, Marketing Strategies, Marketing, Content Strategy, Content Creation, Calendar Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Shell Script, Unix Shell, File Management, File Systems, Unix Commands, Operating Systems, Command-Line Interface, OS Process Management, System Configuration
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Cultural Sensitivity, Brand Management, Marketing Strategies, Innovation, Cultural Diversity, Demography
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Marketing Strategy and Techniques, Marketing, Customer experience strategy (CX), Consumer Behaviour, Marketing Effectiveness, Customer Insights, Digital Marketing, Sales Process, Content Strategy, Brand Awareness
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Campaign Management, Digital Marketing, Marketing Strategies, Keyword Research, Product Marketing, Target Audience
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Ansible, Puppet (Configuration Management Tool), Software-Defined Networking, Network Administration, Security Awareness, Threat Modeling, Chef (Configuration Management Tool), Information Systems Security, Virtual Private Networks (VPN), JSON, Authentications, Computer Networking, Network Architecture, Authorization (Computing), Automation, Configuration Management, Application Programming Interface (API)
Intermediate · Course · 1 - 4 Weeks

Pearson
Skills you'll gain: PySpark, Apache Hadoop, Apache Spark, Big Data, Apache Hive, Data Lakes, Analytics, Data Pipelines, Data Processing, Data Import/Export, Data Integration, Linux Commands, Data Mapping, Linux, File Systems, Text Mining, Data Management, Distributed Computing, Java, C++ (Programming Language)
Intermediate · Specialization · 1 - 4 Weeks

Skills you'll gain: Open Web Application Security Project (OWASP), Threat Modeling, Application Security, Software Development Life Cycle, DevSecOps, Security Testing, Secure Coding, Security Software, Security Engineering, Cloud Security, Encryption, Vulnerability Scanning, Software Development, Threat Detection, Cryptography, Software Testing, CI/CD, Cloud Platforms, Vulnerability Assessments, Configuration Management
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Marketing Design, Social Media, Content Creation, Graphic Design, Brand Awareness, Color Theory, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Web Content, Web Analytics and SEO, Content Management, Content Creation, Writing, Content Marketing, Editing, Drive Engagement
Beginner · Course · 1 - 3 Months