About this Specialization

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Este programa está dirigido a emprendedores, gerentes de marca y ejecutivos de negocio que buscan desarrollar una estrategia de marketing digital. En los tres cursos de la especialización se revisará como implementar una estrategia digital, desde conocer el segmento al que está dirigido el negocio, la planeación de la estrategia, así como su medición y retorno a la inversión. Además, se revisará más acerca de la transformación y las tendencias del marketing digital en un contexto dinámico, conectado y abierto. El adaptarse al cambio es de suma importancia en términos de estrategia de marketing digital y está especialización muestra cómo se puede vivir y ganar en un mundo digital cada vez más complejo.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Intermediate Level
Approximately 3 months to complete
Suggested pace of 5 hours/week
Spanish
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Intermediate Level
Approximately 3 months to complete
Suggested pace of 5 hours/week
Spanish

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

There are 3 Courses in this Specialization

Course1

Course 1

¿Qué hacer con tu estrategia digital en tiempos de cambio?

Course2

Course 2

Conformando tu estrategia digital

Course3

Course 3

Impulsando la transformación del marketing digital

Offered by

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Tecnológico de Monterrey

Frequently Asked Questions

More questions? Visit the Learner Help Center.