Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Marketing Analytics, Business Intelligence, Predictive Modeling, Business Analytics, Google Analytics, Customer Analysis, Analytics, Model Evaluation, Predictive Analytics, Advanced Analytics, Customer Insights, Trend Analysis, Artificial Intelligence, Performance Metric, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Production, Adobe Express, Multimedia, Social Media Content, Cross-Channel Marketing, Content Marketing, Social Media, Marketing Analytics, Content Creation, Data Ethics, Marketing Effectiveness, Visual Design, Marketing Strategies, Social Media Marketing, Marketing Design, Digital Media Strategy, Graphic and Visual Design, Infographics, Storytelling, Design Elements And Principles
Beginner · Specialization · 1 - 3 Months

Universidad Austral
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, LinkedIn, Facebook, Content Strategy, Professional Networking, Instagram, Content Creation, Key Performance Indicators (KPIs), Marketing Strategy and Techniques, Digital Advertising, Marketing, Digital Marketing, Budget Management, Lead Generation, Photography, Target Audience
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Sales Strategy, Price Negotiation, Customer Retention, Product Strategy, Upselling, Coaching, Case Studies, E-Commerce, Customer Relationship Building, Service Design
Mixed · Course · 1 - 3 Months

Northwestern University
Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Marketing Budgets, Law, Regulation, and Compliance, A/B Testing, Information Privacy, Data Security
Mixed · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: AI Personalization, Fraud detection, Generative AI, Responsible AI, Data Ethics, AI Enablement, AI Product Strategy, Data Governance, Big Data, Business Strategies, Machine Learning Algorithms, Generative Adversarial Networks (GANs), Data Security, Governance, Human Resources, Customer Data Management, Credit Risk, Data-Driven Decision-Making, Machine Learning, Analytics
Beginner · Specialization · 3 - 6 Months

CertNexus
Skills you'll gain: Internet Of Things, Business Planning, Project Planning, Information Technology, Systems Development Life Cycle, Software Development Life Cycle, Technology Strategies, Business Solutions, Emerging Technologies, Cloud Computing, Technology Solutions, Business Strategy, Cybersecurity, Operations, Risk Management, Software Development, Operational Efficiency, Prototyping
Mixed · Course · 1 - 4 Weeks

California Institute of the Arts
Skills you'll gain: User Interface (UI) Design, Graphic and Visual Design, Design, Design Elements And Principles, Human Computer Interaction, Typography, Graphic Design, Layout Design, Information Architecture, Application Design, Interaction Design, User Experience Design
Beginner · Course · 1 - 3 Months

Skills you'll gain: Project Risk Management, Dependency Analysis, Case Studies, Project Schedules, Scheduling, Risk Mitigation, Risk Analysis
Beginner · Course · 1 - 4 Weeks

Erasmus University Rotterdam
Skills you'll gain: Innovation, Creativity, Brainstorming, Process Development, Design Thinking, Organizational Leadership, Product Development, Diversity and Inclusion, Product Lifecycle Management, Team Management, Business Strategy, Lean Methodologies
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Blogs, Competitive Analysis, Quality Assessment, Relationship Building, Content Strategy, Content Creation
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Web Analytics, Customer Engagement, Campaign Management, Analysis, Performance Metric, Business Metrics, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications
Beginner · Course · 1 - 4 Weeks