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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.


Cours et certificats populaires en Marketing


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    Coursera

    Analyze GA4: Fix Your Data

    Skills you'll gain: User Research, Data Cleansing, Data Integrity, Gap Analysis, Corrective and Preventive Action (CAPA), Code Review

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Illinois Urbana-Champaign

    Business Analytics

    Skills you'll gain: Data Storytelling, Data Governance, Marketing Analytics, Data Visualization, Business Analytics, Data Literacy, Accounting, Infographics, Data Management, Data Collection, Data Quality, Data Visualization Software, Internal Controls, Classification Algorithms, Business Analysis, AI Personalization, Analytics, Data Analysis, Power BI, Machine Learning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

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    Packt

    Strategic Impact: A Leader's Planning Framework

    Skills you'll gain: Strategic Communication, Performance Measurement, Key Performance Indicators (KPIs), Communication Planning, Strategic Leadership, Employee Engagement, Business Planning, Strategic Planning, Dashboard, Meeting Facilitation, Goal Setting, Planning, Organizational Strategy, Discussion Facilitation, Stakeholder Engagement, Presentations, Business Strategy, Leadership Development, Team Building, Teamwork

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Marketing Budgets, Law, Regulation, and Compliance, A/B Testing, Information Privacy, Data Security

    4.7
    Rating, 4.7 out of 5 stars
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    821 reviews

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Analytics: Uncover Web Traffic Secrets

    Skills you'll gain: Web Analytics, Web Analytics and SEO, Marketing Analytics, Analytics, Technical Documentation, Technical Communication, Performance Metric, Data Analysis, Data-Driven Decision-Making, Team Oriented, Data Presentation

    Beginner · Course · 1 - 4 Weeks

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    Alex Genadinik

    AI For Business

    Skills you'll gain: Prompt Engineering, Overcoming Objections, Closing (Sales), Rapport Building, Business Ethics, Prompt Patterns, B2B Sales, Data Ethics, Multimodal Prompts, Price Negotiation, Vibe coding, Negotiation, ChatGPT, AI Personalization, Generative AI Agents, Content Performance Analysis, Video Production, Artificial Intelligence, Generative AI, Content Creation

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Data Storytelling for Engaging Presentations

    Skills you'll gain: Data Storytelling, Data Presentation, Persuasive Communication, Storytelling, Presentations, Data Visualization, Communication, Marketing Analytics, Business Priorities, Data-Driven Decision-Making, User Feedback, Google Analytics, Stakeholder Communications, Strategic Decision-Making, Constructive Feedback

    Beginner · Course · 1 - 4 Weeks

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    Adobe

    Photoshop image editing, compositing and AI

    Skills you'll gain: Adobe Firefly, Adobe Photoshop, Photo Editing, Storytelling, Adobe Creative Cloud, Generative AI Agents, Data Import/Export, Image Quality, Color Theory, Generative AI, Photography, Graphic and Visual Design, Editing, Creative Design, Design Elements And Principles, Design Software, Design, Creative Thinking, Creativity, Portfolio Management

    4.3
    Rating, 4.3 out of 5 stars
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    12 reviews

    Beginner · Specialization · 1 - 3 Months

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    Packt

    Leaders Leap: Transformational Leadership Mindset

    Skills you'll gain: Brand Strategy, Willingness To Learn, Leadership Development, Innovation, Leadership, Creative Thinking, Organizational Leadership, Risk Management, Business Transformation, Adaptability, Strategic Leadership, Emotional Intelligence, Growth Mindedness, Self-Awareness, Professional Development, Storytelling, Personal Development, Executive Presence, Change Management, Decision Making

    Beginner · Course · 1 - 3 Months

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    Alex Genadinik

    Prompt Engineering For New Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Multimodal Prompts, Data Ethics, AI Enablement, Large Language Modeling, Generative AI, Target Audience

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Digital Product Management: Modern Fundamentals

    Skills you'll gain: New Product Development, Product Management, Innovation, Product Improvement, Customer Insights, Design and Product, Product Roadmaps, Design Thinking, Stakeholder Engagement, Customer Engagement, Agile Methodology, Data-Driven Decision-Making, Web Analytics, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
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    5.4K reviews

    Beginner · Course · 1 - 4 Weeks

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    Alex Genadinik

    2026 SEO Link Building: #1 SEO Ranking Tactic (Backlinks)

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Blogs, Competitive Analysis, Quality Assessment, Relationship Building, Content Strategy, Content Creation

    Mixed · Course · 1 - 3 Months

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1…495051…207

In summary, here are 10 of our most popular marketing courses

  • Analyze GA4: Fix Your Data: Coursera
  • Business Analytics: University of Illinois Urbana-Champaign
  • Strategic Impact: A Leader's Planning Framework: Packt
  • The Business of Social: Northwestern University
  • Analytics: Uncover Web Traffic Secrets: Coursera
  • AI For Business: Alex Genadinik
  • Data Storytelling for Engaging Presentations: Coursera
  • Photoshop image editing, compositing and AI: Adobe
  • Leaders Leap: Transformational Leadership Mindset: Packt
  • Prompt Engineering For New Professionals: Alex Genadinik

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