• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Networking in Google Cloud: Fundamentals

    Skills you'll gain: Network Monitoring, Google Cloud Platform, Virtual Private Networks (VPN), Computer Networking, Network Troubleshooting, Network Infrastructure, Network Architecture, Network Routing, Virtual Machines, Load Balancing, Network Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Marketing Strategy: Analyze, Design & Evaluate

    Skills you'll gain: Marketing Effectiveness, Marketing Planning, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Marketing Analytics, Brand Loyalty, Customer experience strategy (CX), Budget Management, Performance Measurement, Digital Marketing

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tally Education and Distribution Services Private Limited

    Fundamentals of Accounting and Reporting

    Skills you'll gain: Accounting, Financial Reporting, Bookkeeping, Accounting Software, Financial Accounting, Financial Statements, General Ledger, Banking Services, Data Security, Banking, Data Maintenance, Software Installation, Inventory Management System, Reconciliation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    166 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Upgrade Your Marketing Strategy with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Marketing Analytics, Performance Reporting, Marketing Channel, Generative AI, Microsoft 365, Customer Analysis, Artificial Intelligence, Customer experience improvement, Customer Retention

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI: Accelerate your Digital Marketing Career

    Skills you'll gain: Responsible AI, Digital Advertising, Email Marketing, Generative AI, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Copywriting, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    38 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EC-Council

    Cybersecurity Attack and Defense Fundamentals

    Skills you'll gain: Penetration Testing, Network Security, Threat Modeling, Mobile Security, Cloud Security, Public Key Infrastructure, Vulnerability Assessments, Cryptography, Security Controls, Threat Detection, Cybersecurity, Authorization (Computing), Security Awareness, Cloud Computing, Encryption, Malware Protection, Intrusion Detection and Prevention, Identity and Access Management, Cyber Attacks, Data Integrity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    776 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Introduction to PicsArt for Social Media Marketing

    Skills you'll gain: Marketing Budgets, Social Media Content, Photo Editing, Social Media Marketing, Social Media, Marketing Materials, Graphic and Visual Design, Graphic Design, Marketing, User Accounts, Entrepreneurship, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    85 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    M

    Meta

    Introduction au Marketing des réseaux sociaux

    Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Target Market, Social Media Management, Marketing, Social Media Strategy, Instagram, Marketing Channel, Digital Media Strategy, Marketing Strategies, Facebook, Digital Marketing, Smart Goals, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Hotel Digital Marketing and Social Media Strategy

    Skills you'll gain: Social Media Marketing, Social Media, Digital Media Strategy, Content Creation, Search Engine Optimization, Social Media Strategy, Hospitality, Digital Marketing, Web Analytics and SEO, Return On Investment, Instagram, Key Performance Indicators (KPIs), Customer Engagement, User Feedback

    3.8
    Rating, 3.8 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Measure a Marketing Strategy using Facebook Insights

    Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    49 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    É

    École Polytechnique

    Fundamentals of waves and vibrations

    Skills you'll gain: Vibrations, Mechanics, Engineering Analysis, Mathematical Modeling, Mechanical Engineering, Applied Mathematics, Structural Engineering, Civil Engineering, Numerical Analysis, Physics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    203 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Information Technology (IT) and Cloud Fundamentals

    Skills you'll gain: Cloud Computing Architecture, Cloud Services, Generative AI, Cloud Security, Cybersecurity, Cloud Platforms, Cloud Hosting, Cloud Engineering, Cloud Computing, Data Storage, Peripheral Devices, Computer Hardware, Cyber Attacks, System Configuration, Artificial Intelligence, OSI Models, General Networking, Data Security, Cloud Infrastructure, Computer Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 3 - 6 Months

Searches related to marketing fundamentals

marketing mix fundamentals
social media and digital marketing fundamentals
fundamentals of digital marketing
fundamentals of marketing strategy
marketing fundamentals and strategy case studies
marketing fundamentals mastery: apply, analyze & evaluate
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…495051…348

In summary, here are 10 of our most popular marketing fundamentals courses

  • Networking in Google Cloud: Fundamentals: Google Cloud
  • Master Marketing Strategy: Analyze, Design & Evaluate: EDUCBA
  • Fundamentals of Accounting and Reporting: Tally Education and Distribution Services Private Limited
  • Upgrade Your Marketing Strategy with Microsoft Copilot: Microsoft
  • Generative AI: Accelerate your Digital Marketing Career: IBM
  • Cybersecurity Attack and Defense Fundamentals: EC-Council
  • Introduction to PicsArt for Social Media Marketing: Coursera
  • Introduction au Marketing des réseaux sociaux: Meta
  • Hotel Digital Marketing and Social Media Strategy: Starweaver
  • Measure a Marketing Strategy using Facebook Insights: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok