Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.

Google Cloud
Skills you'll gain: Generative AI, AI Personalization, Web Analytics and SEO, Web Content, Prompt Engineering, Google Cloud Platform, User Experience
Beginner · Course · 1 - 4 Weeks

Georgetown University
Skills you'll gain: Data Storytelling, Vulnerability Assessments, Operations Management, Business Strategy, Competitive Intelligence, Design Thinking, Survey Creation, Cyber Threat Intelligence, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, International Relations, Artificial Intelligence, Policy Development, Political Sciences
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Big Data, Applied Machine Learning, Google Cloud Platform, Data Analysis, Machine Learning
Beginner · Course · 1 - 4 Weeks

University of Huddersfield
Skills you'll gain: Research Methodologies, Integrated Marketing Communications, Strategic Decision-Making, Negotiation, Intercultural Competence, Stakeholder Management, Organizational Leadership, Research Design, Research, Data Analysis, Self-Motivation, Campaign Management, Business Management, Data Collection, Goal Setting, Leadership and Management, Team Leadership, Collaboration, Resilience, Organizational Strategy
Earn a degree
Degree · 1 - 4 Years
Universidad de los Andes
Skills you'll gain: User Story, Test Driven Development (TDD), Continuous Integration, Version Control, Test Automation, Software Testing, Git (Version Control System), Software Architecture, Test Script Development, Maintainability, JavaScript Frameworks, Software Design, Usability, Unit Testing, Acceptance Testing, Web Content Accessibility Guidelines, Angular, Agile Software Development, Application Design, Software Design Patterns
Credit offered
Mastertrack · 6 - 12 Months