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Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


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    I

    Illinois Tech

    Social Media Marketing Analytics

    Skills you'll gain: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Social Media, Google Analytics, Analytics, Instagram, Email Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    Status: AI skills
    AI skills
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    Google

    Google Data Analytics

    Skills you'll gain: Data Storytelling, Rmarkdown, Data Literacy, Data Visualization, Data Presentation, Data Ethics, Data Cleansing, Data Validation, Ggplot2, Tableau Software, Sampling (Statistics), Presentations, Spreadsheet Software, Data Analysis, LinkedIn, Dashboard, Data Structures, Python Programming, Interviewing Skills, Professional Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    179K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    Simplilearn

    ROI-Driven Digital Marketing Analytics

    Skills you'll gain: Search Engine Marketing, Google Ads, Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Online Advertising, Marketing Budgets, Performance Metric, Pay Per Click Advertising, Digital Marketing, Paid media, Search Engine Optimization, Data-Driven Decision-Making, Return On Investment, Marketing Automation, Marketing Strategies

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Unilever

    Advanced Tools for Digital Marketing Analytics

    Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, Predictive Analytics, MarTech, Advanced Analytics, Analytics, Marketing Effectiveness, Marketing Strategies, Marketing Channel, Data Analysis, Natural Language Processing, Business Ethics, Video Production, Artificial Intelligence, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
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    62 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Google

    Google Advanced Data Analytics

    Skills you'll gain: Data Storytelling, Data Visualization, Data Ethics, Exploratory Data Analysis, Sampling (Statistics), Data Presentation, Data Visualization Software, Feature Engineering, Regression Analysis, Descriptive Statistics, Statistical Hypothesis Testing, Advanced Analytics, Data Analysis, Data Science, Tableau Software, Statistical Analysis, Machine Learning, Object Oriented Programming (OOP), Interviewing Skills, Python Programming

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    10K reviews

    Advanced · Professional Certificate · 3 - 6 Months

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    Simplilearn

    Data Analytics Course with Generative AI

    Skills you'll gain: Exploratory Data Analysis, Generative AI, Analytics, Data Analysis, Extract, Transform, Load, Data Integration, Data Visualization, Predictive Analytics, Data-Driven Decision-Making, Predictive Modeling, Forecasting, Data Transformation, Descriptive Analytics, Data Modeling, Risk Analysis

    4.3
    Rating, 4.3 out of 5 stars
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    6 reviews

    Beginner · Course · 1 - 4 Weeks

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    Dartmouth College

    Data Analytics for Digital Transformation

    Skills you'll gain: Digital Transformation, Business Ethics, Predictive Modeling, Predictive Analytics, Simulation and Simulation Software, Business Transformation, Advanced Analytics, Customer experience strategy (CX), Scikit Learn (Machine Learning Library), Operations Research, Analytics, Business Technologies, Business Analytics, Data-Driven Decision-Making, Feature Engineering, Systems Thinking, Complex Problem Solving, Process Optimization, Technology Strategies, Applied Machine Learning

    4.9
    Rating, 4.9 out of 5 stars
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    28 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    Google

    Google Data Analysis with Python

    Skills you'll gain: Pandas (Python Package), NumPy, Data Manipulation, Data Wrangling, Package and Software Management, Data Analysis, Data Transformation, Unstructured Data, JSON, Object Oriented Programming (OOP), Data Science, Python Programming, Computer Programming, Programming Principles, Data Import/Export, Software Design, Data Validation, Mathematical Software, Computational Logic, Data Structures

    4.9
    Rating, 4.9 out of 5 stars
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    61 reviews

    Beginner · Specialization · 3 - 6 Months

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    EDUCBA

    Splunk Analytics & Visualization: From Data to Insights

    Skills you'll gain: Splunk, Lightweight Directory Access Protocols, System Monitoring, Scripting, Dashboard, Business Intelligence, Scatter Plots, Pivot Tables And Charts, Servers, Data-Driven Decision-Making, Software Installation, Role-Based Access Control (RBAC), Data Pipelines, Authentications, Unstructured Data, Data Visualization Software, Data Visualization, Network Troubleshooting, Data Storage, Data Management

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Analysis with Python

    Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Data Transformation, Data Analysis, Data Cleansing, Data Manipulation, Data Import/Export, Predictive Modeling, Regression Analysis, Statistical Analysis, Pandas (Python Package), Scikit Learn (Machine Learning Library), Data-Driven Decision-Making, Matplotlib, Feature Engineering, Data Visualization, Data Pipelines, NumPy, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    20K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
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    Simplilearn

    Data Analytics with Python

    Skills you'll gain: Matplotlib, NumPy, Data Visualization, Python Programming, Pandas (Python Package), Data Analysis, Data Visualization Software, Scripting, Analytics, Data Manipulation, Real Time Data, Data Processing, Programming Principles, Data Transformation, Data Cleansing, Data Validation

    4.9
    Rating, 4.9 out of 5 stars
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    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics

    4.6
    Rating, 4.6 out of 5 stars
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    823 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular digital analytics courses

  • Social Media Marketing Analytics: Illinois Tech
  • Google Data Analytics: Google
  • ROI-Driven Digital Marketing Analytics: Simplilearn
  • Advanced Tools for Digital Marketing Analytics: Unilever
  • Google Advanced Data Analytics: Google
  • Data Analytics Course with Generative AI: Simplilearn
  • Data Analytics for Digital Transformation: Dartmouth College
  • Google Data Analysis with Python: Google
  • Splunk Analytics & Visualization: From Data to Insights: EDUCBA
  • Data Analysis with Python: IBM

Skills you can learn in Business Essentials

Analytics (37)
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Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

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