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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


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    Coursera

    Mulesoft Integration on Salesforce Platform

    Skills you'll gain: OAuth, Salesforce Development, Authentications, Salesforce, Cloud Deployment, Cloud-Based Integration, Systems Integration, Application Programming Interface (API), Application Deployment, Data Integration, API Design, Data Mapping, Restful API, Application Performance Management, System Monitoring, Data Transformation, Secure Coding, Event Monitoring, Security Controls, Real Time Data

    Advanced · Course · 1 - 4 Weeks

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    LearnKartS

    No-Code Web Mastery: WordPress, Shopify, Wix & More

    Skills you'll gain: Web Analytics, Supplier Management, E-Commerce, WordPress, No-Code Development, Search Engine Optimization, Blogs, Web Design, Content Management Systems, Order Management, Shipping and Receiving

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    IE Business School

    Pricing Strategy

    Skills you'll gain: Price Negotiation, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Profit and Loss (P&L) Management, Market Research, Sales, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Pennsylvania

    市场营销概论 (中文版)

    Skills you'll gain: Marketing, Strategic Marketing, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Go To Market Strategy, Marketing Communications, New Business Development, Customer Insights, Market Opportunities

    4.8
    Rating, 4.8 out of 5 stars
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    239 reviews

    Beginner · Course · 1 - 4 Weeks

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    LearnQuest

    Insight Selling

    Skills you'll gain: Sales Training, Inside Sales, Closing (Sales), Regional Sales, Sales Enablement, Sales Management, Sales Prospecting, Active Listening, Customer Relationship Management (CRM) Software, Meeting Facilitation, Marketing Automation, Discussion Facilitation, Customer Analysis, Virtual Teams, Stakeholder Analysis, Customer Insights, Negotiation, Needs Assessment, Data Storytelling, Emotional Intelligence

    Beginner · Specialization · 1 - 3 Months

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    Coursera

    Star Schemas & Track Changes

    Skills you'll gain: Star Schema, Data Warehousing, Looker (Software), Database Design, Data Mart, Data Modeling, Business Intelligence, Extract, Transform, Load, Data Integrity, Data Transformation, Performance Tuning, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Microsoft

    Microsoft AI Product Manager

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    347 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
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    University of Maryland, College Park

    Product Ideation, Design, and Management

    Skills you'll gain: Stakeholder Management, Product Management, Product Development, New Product Development, Wireframing, Financial Statements, Product Design, User Experience Design, Team Leadership, Prototyping, Competitive Analysis, Commercialization, Product Lifecycle Management, Financial Modeling, Value Propositions, Proposal Writing, Innovation, Target Market, Market Opportunities, Ideation

    4.5
    Rating, 4.5 out of 5 stars
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    720 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Master of Engineering in Engineering Management

    Skills you'll gain: Object Oriented Design, User Story, New Product Development, Real-Time Operating Systems, Model Based Systems Engineering, Model Evaluation, Field-Programmable Gate Array (FPGA), Delegation Skills, Sampling (Statistics), Sustainable Business, Proposal Writing, Supplier Management, Accountability, Data Ethics, Sustainability Reporting, Supervised Learning, Database Design, Generative AI, Process Capability, Diversity Equity and Inclusion Initiatives

    Earn a degree

    Degree · 1 - 4 Years

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    LearnQuest

    Sales Enablement, Innovation, and Growth Hacking

    Skills you'll gain: Sales Enablement, Sales Strategy, Lead Generation, Sales Training, Sales Process, Customer Relationship Management (CRM) Software, Sales Prospecting, Global Marketing, Data-Driven Decision-Making, Marketing Automation, Key Performance Indicators (KPIs), Digital Media Strategy, AI Personalization, Content Creation, Video Production

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois at Urbana-Champaign

    Value Chain Management Graduate Certificate

    Skills you'll gain: Data Storytelling, Process Improvement, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Management Accounting, Risk Management, Machine Learning Algorithms, Corporate Tax, Team Leadership, Social Determinants Of Health, Marketing Analytics, Financial Auditing, Data Visualization, Descriptive Statistics, Business Strategy, Variance Analysis, Generative AI, Financial Market

    Credit offered

    Graduate Certificate · 6 - 12 Months

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    University of Colorado Boulder

    Engineering Foundation for Building Energy Systems

    Skills you'll gain: Building Services Engineering, Architectural Engineering, HVAC, Building Design, Energy and Utilities, Engineering, Thermal Management, Sustainable Engineering, Engineering Calculations, Engineering Analysis, Climate Change Mitigation

    Advanced · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Mulesoft Integration on Salesforce Platform: Coursera
  • No-Code Web Mastery: WordPress, Shopify, Wix & More: LearnKartS
  • Pricing Strategy: IE Business School
  • 市场营销概论 (中文版): University of Pennsylvania
  • Insight Selling: LearnQuest
  • Star Schemas & Track Changes: Coursera
  • Microsoft AI Product Manager: Microsoft
  • Product Ideation, Design, and Management: University of Maryland, College Park
  • Master of Engineering in Engineering Management: University of Colorado Boulder
  • Sales Enablement, Innovation, and Growth Hacking: LearnQuest

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