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Sales Enablement, Innovation, and Growth Hacking

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Sales Enablement, Innovation, and Growth Hacking

This course is part of Advanced Sales Prospecting and Lead Generation Specialization

Instructor: LearnQuest Network

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Design and integrate sales technology, automation, and learning systems that improve adoption, data quality, and productivity.
Innovate lead generation using AI, personalization, video, referrals, influencers, and account-based campaigns that scale.
Drive measurable, compliant growth using KPIs, experimentation, reporting, and sustainable performance habits.

Skills you'll gain

Tools you'll learn

Customer Relationship Management (CRM) Software

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Advanced Sales Prospecting and Lead Generation Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

Transform your sales approach with cutting-edge enablement, innovative lead generation, and sustainable growth tactics. This course equips learners with frameworks for leveraging analytics, automation, and micro-learning to continually refine their approach and outperform competition. Special emphasis on adapting to fast-changing buyer behavior, maximizing mobile and video channels, and nurturing performance habits that deliver ongoing results.

Module details

Step into the future of scalable sales performance with a framework that fuses cutting-edge technology and relentless learning. In this module, you’ll learn to evaluate, onboard, and champion the tools that maximize productivity and visibility across your sales pipeline—from robust CRMs to automation, analytics, and enablement solutions. Explore practical strategies for keeping your data clean and your teams agile as the market evolves. By embracing both tech integration and microlearning, you’ll build a foundation for rapid adaptation, driving growth and innovation at every stage of the sales journey.

What's included

10 videos1 reading2 assignments

10 videosTotal 20 minutes

Welcome to Sales Enablement, Innovation, and Growth Hacking3 minutes
Sales Enablement & Tech Integration1 minute
Assess and Implement High-Impact CRM and Sales Enablement Tools2 minutes
Integrate Automation and Analytics with Current Sales Workflows2 minutes
Maintain Data Integrity and Reduce Friction in Lead Management2 minutes
Deploy Microlearning for Just-in-Time Skill Development2 minutes
Measure Team Knowledge Gaps and Adapt Enablement Content2 minutes
Encourage Self-Directed Upskilling for Fast-Changing Markets2 minutes
Expert Insights: Advancing Sales Team Impact2 minutes
From Enablement to Innovation2 minutes

1 readingTotal 10 minutes

Action Story: When the CRM Becomes the Bottleneck10 minutes

2 assignmentsTotal 36 minutes

Building Your Sales Tech Stack10 minutes
Sales Enablement & Tech Integration26 minutes

Elevate your lead generation results by embracing the latest advances in AI, video, and channel experimentation. In this module, you’ll learn how to harness chatbots, hyper-personalization, and dynamic content formats to qualify, attract, and nurture prospects with maximum efficiency. Discover the power of influencer and referral programs, account-based strategies, and mobile optimization to break through market noise and reach new buyers. Whether you’re seeking incremental gains or breakthrough innovation, this module arms you with actionable skills to outpace the competition and fuel sustained sales growth.

What's included

7 videos1 reading2 assignments

7 videosTotal 12 minutes

Lead Generation Innovation and Channel Experimentation1 minute
Use AI-Powered Chatbots and Analytics to Qualify and Nurture Prospects2 minutes
Create and Optimize Video Content for Lead Attraction and Engagement2 minutes
Deploy Hyper-Personalized Outreach Campaigns Across Digital Platforms2 minutes
Build and Incentivize Referral Programs for High-Trust Lead Sourcing2 minutes
Manage Influencer Partnerships and Collaborative Lead Generation2 minutes
Design Account-Based Marketing and Targeted Campaign Execution2 minutes

1 readingTotal 10 minutes

Action Story: When Outreach Stops Getting Replies10 minutes

2 assignmentsTotal 36 minutes

AI, Personalization, and Video-Driven Outreach10 minutes
Lead Generation Innovation and Channel Experimentation26 minutes

What's included

8 videos1 reading2 assignments

8 videosTotal 13 minutes

Measurable Growth and Long-Term Success1 minute
Extract Insights from KPIs and Sales Metrics to Drive Decisions2 minutes
Run Data-Informed Experiments to Optimize Prospecting and Conversion Rates2 minutes
Report Outcomes to Inform Senior Leadership and Strategy Pivots2 minutes
Design Compliant Prospecting Programs in Global Markets (Privacy, Anti-Spam)2 minutes
Structure Routines and Performance Habits for Sustainable Outreach Success2 minutes
Build Resilience and Adaptability to Navigate Economic Fluctuations and Rejection2 minutes
End of Course: Here's what you can do now, Here's what you should consider learning next!2 minutes