YouTube marketing courses can help you learn video content creation, audience engagement strategies, SEO for video, and analytics interpretation. You can build skills in crafting compelling thumbnails, optimizing titles and descriptions, and leveraging social media for promotion. Many courses introduce tools like Google Analytics, TubeBuddy, and Canva, which assist in measuring performance, enhancing video quality, and designing eye-catching visuals.

University of Colorado Boulder
Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Customer Analysis, Marketing Psychology, Market Analysis, Marketing, Marketing Planning, Data-Driven Marketing, Behavioral Economics, Target Market, Customer Insights, Marketing Strategy and Techniques, Strategic Marketing, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing
Build toward a degree
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Environmental Issue, Solution Design, Sustainable Development, Design Thinking, Business Planning, Human Centered Design, Sustainable Business, Innovation, Entrepreneurship, Economic Development, Needs Assessment, Business Development, Consumer Behaviour, Market Analysis, Market Research, Market Dynamics, Cultural Sensitivity
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Project Design, Promotional Materials, Marketing Materials, Advertising, Graphic Design, Google Workspace, Marketing, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Yonsei University
Skills you'll gain: Augmented Reality, Augmented and Virtual Reality (AR/VR), Live Streaming, Multimedia, Emerging Technologies, Market Analysis, Photo/Video Production and Technology, Network Routing, Cloud Services, Network Protocols, Cloud Computing, Application Development, Image Analysis, Computer Vision, Business Modeling, Content Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Sales Development, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Personalized Campaigns, Generative AI, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, AI Personalization, ChatGPT, Email Marketing, Artificial Intelligence, Marketing Collateral, Proposal Writing, Forecasting
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: User Experience Design, UI/UX Research, Information Architecture, Storyboarding, Wireframing, User Research, User Story, Adobe XD, Usability Testing, Figma (Design Software), User Experience, User Interface and User Experience (UI/UX) Design, Design Reviews, Design Research, Experience Design, Conceptual Design, Graphic and Visual Design, User Centered Design, Ideation, Persona (User Experience)
Beginner · Professional Certificate · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Verification And Validation, Work Breakdown Structure, Requirements Management, Requirements Analysis, Coordination, Functional Requirement, Product Quality (QA/QC), Interpersonal Communications, Augmented and Virtual Reality (AR/VR), Technology Strategies, Quality Assurance and Control, Strategic Communication, Strategic Leadership, Stakeholder Engagement, Internal Communications, Plan Execution, Business Requirements, Project Management Life Cycle, Business Metrics, Software Development Methodologies
Intermediate · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting, Artificial Intelligence
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Canva (Software), Social Media, Social Media Content, Social Media Campaigns, Content Creation, Animations, Social Media Marketing, Visual Storytelling, Social Media Strategy, Campaign Planning, Driving engagement, Graphic and Visual Design, Instagram, Cross-Channel Marketing, Content Optimization, Branding, Brand Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Timelines, Marketing Materials, Presentations, Milestones (Project Management), Marketing Collateral, Marketing Design, Project Schedules, Product Promotion, Value Propositions, Visual Storytelling, Sales Presentation, Sales Presentations, Graphic Design, Entrepreneurship
Intermediate · Guided Project · Less Than 2 Hours
Johns Hopkins University
Skills you'll gain: Public Health, Community Health, Health Policy, Public Health and Disease Prevention, Health Promotion, Media and Communications, Community Outreach, Data Collection, Injury Prevention, Nutrition and Diet, Child Health
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Gemini, AI Security, Cloud Deployment, Google Cloud Platform, Kubernetes, Big Data, Software Development Life Cycle, Systems Development Life Cycle, Devops Tools, Cloud Development, Cloud Security, Development Testing, Virtual Networking, Application Deployment, Marketing Analytics, DevOps, Generative AI, Application Development, Security Engineering
Intermediate · Specialization · 1 - 3 Months