At the end of this project, you will be able to strategically use your budget and ads for your social media strategy on Facebook. This will allow you to attract your target audience. You will have learned to adjust your budget and advertisement to ensure reaching your goal. The goal to optimize your social media strategy with your budget and advertisement is to convince your customers of your products and to attract them to your products.
How to Set a Budget and Schedule for Your Facebook Ads
Instructor: Kim Webb
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What you'll learn
Set up your budget on Facebook and learn the different ways to adjust it.
Choose Facebook ads that align with your budget and that help you reach your marketing goal.
Skills you'll practice
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Only available on desktop
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Learn more about your Facebook Business Page.
Get to know Facebook Insights and learn how to use it.
Discover the Facebook ads manager and its different functions.
Optional Practice Activity: Create a simple free ad on Facebook
Learn how to set up your budget on Facebook and learn the different ways to adjust it.
Choose Facebook ads that align with your budget and that help you reach your marketing goal.
Optional Capstone Activity: Create a paid ad using a set budget and schedule on Facebook
Recommended experience
Some marketing and business experience
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How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
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