Coursera Project Network
Choosing an Objective for a Facebook Ad Campaign
Coursera Project Network

Choosing an Objective for a Facebook Ad Campaign

Hussein Makki

Instructor: Hussein Makki

Included with Coursera Plus

Learn, practice, and apply job-ready skills with expert guidance
Intermediate level

Recommended experience

1.5 hours
Learn at your own pace
Hands-on learning
Learn, practice, and apply job-ready skills with expert guidance
Intermediate level

Recommended experience

1.5 hours
Learn at your own pace
Hands-on learning

What you'll learn

  • You will be able to identify the difference between the Awareness, Consideration and Conversion.

  • You will be able to choose the right Ad Campaign Objective to make his brand's/Client's goals

  • You will create all 11 types of Facebook Ad Campaign Objectives and identify the Major differences between

Details to know

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Taught in English
No downloads or installation required

Only available on desktop

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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Identifying the difference between the Awareness, Consideration and Conversion stages for an Ad Campaign Objective

  2. Choosing between the Brand Awareness and Reach Ad Campaign Objective

  3. Creating a Traffic Campaign and add your website’s link as a CTA for Ad receivers to click on

  4. Running Engagement, Page Likes and Event Responses Campaigns

  5. Using App Installs and Video Views Campaign Objectives

  6. Running Messages and Lead Generation Campaigns

  7. Using the different Conversion Campaign Objectives “Conversions, Catalogue Sales, and Store Traffic”

Recommended experience

Familiarity with Facebook Business Manager to run their Ad Campaigns

6 project images

Instructor

Hussein Makki
Coursera Project Network
4 Courses6,978 learners

Offered by

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

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