Use Facebook Insights to understand your audience’s interests.
Discover different Facebook ad formats.
Showcase this hands-on experience in an interview
After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to edit and improve your Facebook ads. The goal of this project is to get to know creative but yet simple ways to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account. Then, we will take a close look at different kinds of Facebook advertisements and analyze strategies of optimizing a Facebook advertisement. Your newly achieved skills will help you reach and grow your target audience when creating a new Facebook ad campaign in the future.
This project is for people working in sales and/or marketing or small business owners who wish to advertise their business on Facebook.
Advertising
Social Media Marketing
Advertising Campaign
Social Media Platforms
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Create a Facebook Business Account.
Use Facebook Insights to understand your audience’s interests.
Grow your target audience by choosing the audience setting in Ads Manager that is right for you.
Discover different ad formats.
Create eye-catching visuals that Facebook users will love.
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
More questions? Visit the Learner Help Center.
