How to edit and improve a Facebook Ad

Offered By
Coursera Project Network
In this Guided Project, you will:

Use Facebook Insights to understand your audience’s interests.

Discover different Facebook ad formats.

Clock2 hours
IntermediateIntermediate
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to edit and improve your Facebook ads. The goal of this project is to get to know creative but yet simple ways to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account. Then, we will take a close look at different kinds of Facebook advertisements and analyze strategies of optimizing a Facebook advertisement. Your newly achieved skills will help you reach and grow your target audience when creating a new Facebook ad campaign in the future.

Skills you will develop

AdvertisingSocial Media MarketingAdvertising CampaignSocial Media Platforms

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Create a Facebook Business Account.

  2. Use Facebook Insights to understand your audience’s interests.

  3. Grow your target audience by choosing the audience setting in Ads Manager that is right for you.

  4. Discover different ad formats.

  5. Create eye-catching visuals that Facebook users will love.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.