Create a Targeted Ad With Facebook Audience Insights

Offered By
Coursera Project Network
In this Guided Project, you will:

Use the Facebook Insights tool.

Create targeted audiences for Facebook Advertising.

Build basic Facebook Ads.

Clock1.5 hours
AdvancedAdvanced
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

By the end of this project, you will be able to create three different types of target audience ads for a small business using Facebook Audience Insights. This is a great tool to use if you want to take part in one of the world's largest marketplaces, Facebook. Specifically, you will create a Contact List, Site Visitor, and App User targeted ad for Facebook advertising. This is a great project to use if you have plans to advertise on Facebook. It is a useful project for marketing and sales professionals, but is easy to handle for people from any department in any role.

Skills you will develop

Digital MarketingMarketingAdvertisingSocial MediaAdvertising Campaign

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Understand Your Audience Options and The Audience Insight Tool

  2. Create Types Of Custom Audiences

  3. Create A “Contact List” Custom Audience Targeted Ad

  4. Create a “Site Visitor” Custom Audience Targeted Ad

  5. Create An “App User” Custom Audience Targeted Ad

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.