Create a Targeted Ad With Facebook Audience Insights

Offered By
In this Free Guided Project, you will:

Use the Facebook Insights tool.

Create targeted audiences for Facebook Advertising.

Build basic Facebook Ads.

Showcase this hands-on experience in an interview

1.5 hours
Advanced
No download needed
Split-screen video
English
Desktop only

By the end of this project, you will be able to create three different types of target audience ads for a small business using Facebook Audience Insights. This is a great tool to use if you want to take part in one of the world's largest marketplaces, Facebook. Specifically, you will create a Contact List, Site Visitor, and App User targeted ad for Facebook advertising. This is a great project to use if you have plans to advertise on Facebook. It is a useful project for marketing and sales professionals, but is easy to handle for people from any department in any role.

Requirements

Familiarity with social media and Facebook is helpful for this project, but not required.

Skills you will develop

  • Digital Marketing

  • Marketing

  • Advertising

  • Social Media

  • Advertising Campaign

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Understand Your Audience Options and The Audience Insight Tool

  2. Create Types Of Custom Audiences

  3. Create A “Contact List” Custom Audience Targeted Ad

  4. Create a “Site Visitor” Custom Audience Targeted Ad

  5. Create An “App User” Custom Audience Targeted Ad

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently Asked Questions

Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.

Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.

You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.

At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.

Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.