How to Set Up a Facebook Ads Campaign

Offered By
Coursera Project Network
In this Guided Project, you will:

Learn how to create a Business Manager account that will allow you to have full control of your presence on Facebook

Learn how to make and run ads on Facebook according to a clear objective following the Business objective of your company

Clock1.25 hours
IntermediateIntermediate
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

By the end of this project, you will be able to set up a Facebook Ads campaign. Throughout the project, you will be able to create a Business Manager account and an Ad account. We will also be able to create a new Facebook Ads campaign and to select the right objective for it. Moreover, you will create the Ad Sets and set its elements: the budget, the duration, the audience, and the placement. Finally , you will be able to select an existing Ad to boost or to create an Ad from scratch which is the last step before launching the Facebook Ads campaign. This project is for intermediate Social Media Managers, who already have the basics of how to manage a Facebook page, can deal with Facebook Business and posts easily, and who are interested in setting up Facebook Ads campaigns in a correct way. Learning to use Facebook Ads enables you to have control over your spending on Social Media, get clear insights about the performance of your Facebook Ads campaigns and finally reach your perfect audience easily.

Skills you will develop

  • Digital Marketing
  • Marketing
  • Advertising
  • Social Media
  • Social Network

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. How to create your Business Manager account and your Ad account

  2. How to to create a new Facebook Ads campaign and select its right objective according to the Marketing Funnel

  3. How to create Ad sets and set the proper audience, budget, schedule, and placements for them

  4. How to create an Ad from scratch, select a visual, write a Primary Text, Publish the Facebook Ads, and run multiple Ads within the same Ad set

  5. How to track the performance of your Facebook Ad campaigns in order to optimize your spending using key metrics and insights provided by the Facebook Ads Manager interface

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.