Coursera Project Network
How to Set Up a Facebook Ads Campaign
Coursera Project Network

How to Set Up a Facebook Ads Campaign

Taught in English

Dr. Elias Abdelkefi

Instructor: Dr. Elias Abdelkefi

18,814 already enrolled

Included with Coursera Plus

Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Intermediate level

Recommended experience

1.25 hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.7

(217 reviews)

What you'll learn

  • Learn how to create a Business Manager account that will allow you to have full control of your presence on Facebook

  • Learn how to make and run ads on Facebook according to a clear objective following the Business objective of your company

Details to know

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Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Intermediate level

Recommended experience

1.25 hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.7

(217 reviews)

See how employees at top companies are mastering in-demand skills

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. How to create your Business Manager account and your Ad account (9 min)

  2. How to to create a new Facebook Ads campaign and select its right objective according to the Marketing Funnel (6 min)

  3. How to create Ad sets and set the proper audience, budget, schedule, and placements for them (9 min)

  4. How to create an Ad from scratch, select a visual, write a Primary Text, Publish the Facebook Ads, and run multiple Ads within the same Ad set (7 min)

  5. How to track the performance of your Facebook Ad campaigns in order to optimize your spending using key metrics and insights provided by the Facebook Ads Manager interface (7 min)

Recommended experience

Basics of how to manage a Facebook page and how to deal with Facebook Business and posts.

5 project images

Instructor

Instructor ratings
4.7 (27 ratings)
Dr. Elias Abdelkefi
Coursera Project Network
3 Courses19,045 learners

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How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

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Learner reviews

Showing 3 of 217

4.7

217 reviews

  • 5 stars

    79.81%

  • 4 stars

    13.30%

  • 3 stars

    4.12%

  • 2 stars

    0.91%

  • 1 star

    1.83%

MA
5

Reviewed on Jun 2, 2023

GG
5

Reviewed on Jan 23, 2024

VJ
5

Reviewed on Dec 16, 2022

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