Create a Customer Satisfaction Survey in Qualtrics

Offered By
Coursera Project Network
In this Guided Project, you will:

Develop a Deeper Understanding of the Importance of Studying Customer Satisfaction.

Create and Edit a Customer Satisfaction Survey Template in Qualtrics.

Finalize and Be Ready to Distribute the Customer Satisfaction Survey.

Clock2 Hours
BeginnerBeginner
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

By the end of this project, you will discover how to create a basic Customer Satisfaction survey in Qualtrics. This type of study will help your business more accurately understand how customers in various segments feel about your business or a particular product or service. These studies can be very important to an organization because they can help you gauge an overall level of satisfaction with your business or with the purchase of one of your products or service lines. In this type of research, it can actually prove just as beneficial to gain insights from those customers that are unhappy with certain aspects of the organization as it can be to identify those customers that are truly satisfied. Identifying levels of dissatisfaction early and often can help organizations continue to capitalize on areas of success, but more importantly, allow them to rectify any major issues prior to those issues becoming truly detrimental to the brand. Upon completing this project, you will be able to deepen your understanding of customer research studies and design a basic Customer Satisfaction survey in Qualtrics. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

Market ResearchAdvertisingPublic RelationsBranding

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Understand the advantage of Customer Satisfaction surveys and create a free Qualtrics account.

  2. Choose a survey template and navigate the landing page.

  3. Format the Customer Satisfaction survey.

  4. Draft survey questions/answer choices and personalize the template to fit company objectives.

  5. Survey finalization and distribution.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.