Create a Brand Awareness Survey in Qualtrics

Offered By
Coursera Project Network
In this Guided Project, you will:

Develop a Deeper Understanding of Market Research.

Create and Edit a Brand Awareness Survey Template in Qualtrics.

Finalize and Be Ready to Distribute the Brand Awareness Survey.

Clock2 Hours
BeginnerBeginner
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

By the end of this project, you will discover how to create a basic Brand Awareness and Performance survey in Qualtrics. This study will help you gauge the overall success of your brand’s marketing initiatives to date or measure current awareness levels for future campaign launches. The brand is the center of an organization. Therefore, Brand Awareness and Performance studies are often a crucial tool in understanding your target market’s perception of your brand. These studies will help you develop a deep understanding of customer perceptions and help you visualize how customers and prospects feel about key competitors. Upon completing this project, you will be able to design a basic Brand Awareness & Performance survey in Qualtrics. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

MarketingResearchBranding

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Understand the value of Strategic Marketing Research and create a free Qualtrics account.

  2. Choose a survey template in Qualtrics and navigate the landing page.

  3. Format the Brand Awareness and Performance Survey.

  4. Draft survey questions/answer choices and personalize the template to fit brand objectives.

  5. Survey finalization and distribution.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.