Create an Advertising Concept Testing Study in Qualtrics

Offered By
Coursera Project Network
In this Free Guided Project, you will:

Develop a Deeper Understanding of Advertising Concept Testing.

Create and Edit an Advertising Concept Survey Template in Qualtrics.

Finalize and Be Ready to Distribute the Ad Concept Survey.

Showcase this hands-on experience in an interview

Clock2 Hours
IntermediateIntermediate
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

By the end of this project, you will discover how to create an Advertising Concept Testing survey in Qualtrics. This type of study will help you measure your target audience’s perceptions of your advertising campaign or a series of campaign ideas prior to finalizing creative and launching a final campaign. These studies are extremely beneficial in allowing companies and agencies to gather important feedback from the prospective target market. This allows the creative team to adjust the overall concept, imagery, color scheme, and even advertising copy prior to presenting the campaign to the client or executive team. This type of feedback can be vital when it comes to avoiding financial waste and being sure your campaign is relevant for the specified audience(s). Upon completing this project, you will be able to deepen your understanding of ad concept studies and design an Advertising Concept Testing survey in Qualtrics. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Requirements

None

Skills you will develop

Market ResearchAdvertisingBranding

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Understand the advantage of Advertising Concept Testing surveys and create a free Qualtrics account.

  2. Choose a survey option from the catalog and navigate the landing page.

  3. Design the Ad Concept survey.

  4. Draft survey questions/answer choices and personalize the template to fit advertising objectives.

  5. Survey finalization and distribution.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.