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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Journalism, the future, and you!

    Skills you'll gain: Journalism, Media and Communications, International Relations, Interviewing Skills, Ethical Standards And Conduct, Storytelling, Safety and Security, Content Creation, Writing and Editing, Digital Publishing, Emerging Technologies, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    378 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Build social awareness content for Instagram with Canva

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Content Creation, Graphic and Visual Design Software, Graphic Design, Social Media Marketing, Video Production, Social Justice

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Innovation and emerging technology: Be disruptive

    Skills you'll gain: Design Thinking, Emerging Technologies, Digital Transformation, Innovation, Business Modeling, Business Transformation, Strategic Thinking, Technology Strategies, Business Strategies, Organizational Change, Augmented Reality, Market Analysis, Virtual Reality, Internet Of Things, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    475 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    M

    Microsoft

    Build a computer vision app with Azure Cognitive Services

    Skills you'll gain: Application Programming Interface (API), Microsoft Azure, Computer Vision, Artificial Intelligence and Machine Learning (AI/ML), User Accounts, Image Analysis, Artificial Intelligence, Cloud Solutions, Cloud Computing, Software Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    430 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    Infosec

    Cybersecurity Risk Management Framework

    Skills you'll gain: Risk Management Framework, Systems Development Life Cycle, Risk Management, Cyber Risk, Cybersecurity, NIST 800-53, Enterprise Risk Management (ERM), Operational Risk, Governance Risk Management and Compliance, Cyber Governance, Cyber Security Strategy, Security Controls, Infrastructure Security, Cyber Security Assessment, Law, Regulation, and Compliance, Security Requirements Analysis, Continuous Monitoring, Cyber Security Policies, Information Assurance, Information Systems Security

    4.4
    Rating, 4.4 out of 5 stars
    ·
    215 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    First Steps in Visme

    Skills you'll gain: Collaborative Software, Project Design, Graphic Design, Presentations, Data Visualization, Data Sharing, User Accounts, Social Media Content, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad Austral

    Coberturas de riesgo con futuros y opciones para agrobusiness

    Skills you'll gain: Futures Exchange, Derivatives, Financial Trading, Strategic Decision-Making, Financial Market, Risk Management, Risk Mitigation, Market Trend, Market Dynamics, Business Risk Management, Risk Analysis, Market Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    122 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Google UX Design

    Skills you'll gain: User Experience Design, UI/UX Research, Information Architecture, Storyboarding, Wireframing, User Research, User Story, User Experience, Adobe XD, Usability Testing, Figma (Design Software), Design Reviews, User Interface and User Experience (UI/UX) Design, Design Research, User Centered Design, Persona (User Experience), Presentations, Web Design, Usability, Conceptual Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    167 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Sport Sponsorship. Let them Play

    Skills you'll gain: Internal Communications, Promotional Strategies, Business Planning, Event Management, Stakeholder Management, Stakeholder Analysis, Proposal Development, Brand Management, Brand Strategy, Case Studies, Business Development, Advertising

    4.4
    Rating, 4.4 out of 5 stars
    ·
    283 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Comércio Internacional

    Skills you'll gain: Transportation, Supply Chain, and Logistics, International Finance, Transportation Operations, International Relations, Transportation Management, Tax, General Shipping and Receiving, Logistics, Logistics Management, Export Control, Competitive Analysis, Global Marketing, Insurance, Risk Management, Business Strategy, Strategic Partnership, Market Dynamics, Shipping and Receiving, Supply Chain, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    134 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Automate Blog Advertisements with Zapier

    Skills you'll gain: Blogs, Social Media Management, Facebook, Social Media, Instagram, Social Media Marketing, Automation, Content Management Systems, User Accounts, Advertising, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Establishing Product-Market Fit

    Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Journalism, the future, and you!: Michigan State University
  • Build social awareness content for Instagram with Canva: Coursera
  • Innovation and emerging technology: Be disruptive: Macquarie University
  • Build a computer vision app with Azure Cognitive Services: Microsoft
  • Cybersecurity Risk Management Framework: Infosec
  • First Steps in Visme: Coursera
  • Coberturas de riesgo con futuros y opciones para agrobusiness: Universidad Austral
  • Google UX Design: Google
  • Sport Sponsorship. Let them Play: Universitat Autònoma de Barcelona
  • Comércio Internacional: Fundação Instituto de Administração

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