This course is part of the Strategising: Management for Global Competitive Advantage Specialization

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424 ratings

Dr Mauricio Marrone

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Part of the Global Master of Business Administration (Global MBA) degree
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Strategising: Management for Global Competitive Advantage SpecializationMacquarie University

About this Course

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‘Disruption’ has become a buzz word in the business world. But what is a disruptive change-maker? In this course you will learn how to deploy disruptive strategic thinking to develop or protect your organisation’s competitive advantage. The most innovative and successful companies have all fundamentally disrupted and reshaped existing industries, or created completely new ones. But which strategies and technologies can you use to be disruptive and take the next step for your organisation? Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) you will enhance your ability to think strategically and become your organisation’s disruptive change-maker.

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Earn a Certificate upon completion

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Coursera Labs

Includes hands on learning projects.

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Course 2 of 4 in the

Strategising: Management for Global Competitive Advantage Specialization

Beginner Level

Approx. 17 hours to complete

English

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What you will learn

Demonstrate an understanding of a range of disruptive technologies and their implications on organisations, industry sectors and societies
Develop strategies and approaches to manage disruptive technologies by creating new business models
Apply strategic thinking and tools to evaluate relative advantage

Skills you will gain

Strategic Thinking
Business model innovation
Technological

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 2 of 4 in the

Strategising: Management for Global Competitive Advantage Specialization

Beginner Level

Approx. 17 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.73/5 (143 Ratings)

Dr Mauricio Marrone

Department of Accounting and Corporate Governance

Macquarie University

19,195 Learners

1 Course

Offered by

Macquarie University

Start working towards your Master's degree

This course is part of the 100% online Global Master of Business Administration (Global MBA) from Macquarie University. If you are admitted to the full program, your courses count towards your degree learning.

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Syllabus - What you will learn from this course

Content Rating97%(1,789 ratings)

Week1

Week 1

3 hours to complete

Change and disruptive innovation

This week, you will explore two main questions: why do great companies fail; and what are some macro-environmental factors that cause change within the organisation?. You will investigate the innovator’s dilemma and try to find out if adoption of technologies is speeding up (or not). You will use tools to help you consider macro-economic factors and the impact that these would have on your organisation (PESTLE analysis). Additionally, you will apply tools that will help you determine if your next technology (or one from your competitor) is likely to be disruptive. Welcome to be disruptive!

3 hours to complete

9 videos (Total 29 min), 5 readings, 2 quizzes

9 videos

Course welcome and introduction2mWeek 1 outline1mInnovation sweet spot3mCauses and pace of change4mDiffusion of innovations2mPrinciples of disruptive innovation7mDisruptive innovations?2mHabit corner sample1mWeek 1 summary1m

5 readings

Course overview1mLearning activities and assessment1mPreconceptions: What is disruption?1mExplore further resources 11hAbout the habit corner1m

2 practice exercises

Recall: Change and disruptive innovation15mWeek 1 quiz1h

Week2

Week 2

3 hours to complete

Enablers, not drivers

In week 2 you will get ‘techie’ by exploring a number of technologies that are often seen as potentially ‘disruptive’. Additionally, you will discuss how these technologies are currently used by organisations globally. More importantly, you will explore ways to stay up-to-date with technological advances. You will also explore technologies such as Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI) and the Internet of Things (IoT).

3 hours to complete

6 videos (Total 33 min), 2 readings, 2 quizzes

Week3

Week 3

3 hours to complete

Business models

This week you will focus on viability and specifically look at business models. You will begin by looking at the four (4) main elements of a business model: value proposition, resources, processes, and the profit formula. You will look at the business model journey, and how organisations move from creating a business model, through sustaining innovation, up to efficiency. You will explore the importance of developing new business models with a framework (the 4I's framework) to help you come up with these new business models. Finally, you will look at business model patterns, as recombining, adapting, and refining business model patterns is an efficient way to do business model innovation.

3 hours to complete

6 videos (Total 28 min), 2 readings, 2 quizzes

Week4

Week 4

3 hours to complete

Disruption and Digital Platforms

3 hours to complete

6 videos (Total 23 min), 1 reading, 2 quizzes

Reviews

4.8

133 reviews

5 stars
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3 stars
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TOP REVIEWS FROM INNOVATION AND EMERGING TECHNOLOGY: BE DISRUPTIVE

by AASep 12, 2020

One of the best course to understand business in current scenario. need to vigil all the time and use all the technology advancement and keep ready to change as per yet to come in future.

by MJAug 20, 2020

Very descriptive and a good mix of video, reading material and discussion prompts. This is one of the best online course I have completed so far.

by HFAug 25, 2021

Every lesson was filled with a lot of concise information and straight-forward methods for identifying key characteristics of disruptive innovation and the tools to achieve it. Great course.

by VAJul 20, 2020

Great course, good use of literature and the presentations were crystal clear. I enjoyed the course and Learned a great deal.

View all reviews

About the Strategising: Management for Global Competitive Advantage Specialization

Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable).

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Innovation and emerging technology: Be disruptive

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