This course is part of the Product Ideation, Design, and Management Specialization

4.4
stars
26 ratings

Dr. James V. Green

2,776 already enrolled

Offered By

Product Ideation, Design, and Management SpecializationUniversity of Maryland, College Park

About this Course

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Entrepreneur and investor Marc Andreessen coined the term product-market fit in 2007 when he said, “Product-market fit means being in a good market with a product that can satisfy that market.” While there are ample articles that mention the term, detailed guidance on how to actually achieve product-market fit is scarce.
Through our course we will explore an actionable model that defines product-market fit using five key components. From bottom to top, we will examine the layers of product-market fit beginning with your target customer and transitioning through your customer’s underserved needs, your value proposition, your feature set, and ultimately your user experience (UX).

Our process is an iterative, easy-to-follow guide through each layer to achieve product-market fit. This process helps you to articulate, test, and revise your key hypotheses about your product and the market so you can define and improve your product-market fit.

Using the principles of Lean Product Process, our course is structured in seven steps: determining your target customer, identifying underserved customer needs, defining your value proposition, specifying your minimum viable product (MVP) feature set, creating your MVP prototype, testing your MVP with customers, and iterating to improve product-market fit.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

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Course 3 of 5 in the

Product Ideation, Design, and Management Specialization

Beginner Level

No prior experience required.

Approx. 8 hours to complete

English

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What you will learn

Determine your target customer and identify their needs and wants.
Define your value proposition and specify your minimum viable feature set.
Create your minimum viable product and the user experience.
Test your minimum viable product and iterate to improve product-market fit.

Skills you will gain

Product Development
Ideation
Product Management
product design
User Experience (UX)

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 3 of 5 in the

Product Ideation, Design, and Management Specialization

Beginner Level

No prior experience required.

Approx. 8 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.66/5 (6 Ratings)

Dr. James V. Green

Managing Director of Learning and Development

Maryland Technology Enterprise Institute

107,864 Learners

13 Courses

Offered by

University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

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Syllabus - What you will learn from this course

Week1

Week 1

19 minutes to complete

Introduction to Establishing Product-Market Fit

19 minutes to complete

1 video (Total 3 min), 4 readings

1 hour to complete

Defining Product-Market Fit

1 hour to complete

6 videos (Total 13 min)

1 hour to complete

Identifying Underserved Customer Needs

1 hour to complete

9 videos (Total 28 min), 1 reading, 1 quiz

Week2

Week 2

1 hour to complete

Determining Your Target Customer

1 hour to complete

6 videos (Total 29 min), 3 readings, 1 quiz

1 hour to complete

Module 5: Deﬁning Your Value Proposition

1 hour to complete

5 videos (Total 20 min), 1 reading, 1 quiz

Week3

Week 3

1 hour to complete

Specifying Your Feature Set

1 hour to complete

5 videos (Total 22 min), 2 readings, 1 quiz

1 hour to complete

Creating Your Prototype

1 hour to complete

6 videos (Total 31 min), 1 reading, 1 quiz

Week4

Week 4

1 hour to complete

Testing Your MVP with Customers

1 hour to complete

6 videos (Total 26 min), 2 readings, 1 quiz

10 minutes to complete

Improving Product-Market Fit

10 minutes to complete

2 videos (Total 10 min)

13 minutes to complete

Final Thoughts

13 minutes to complete

1 video (Total 3 min), 2 readings

Reviews

4.4

10 reviews

5 stars
61.53%
4 stars
23.07%
3 stars
11.53%
2 stars
3.84%

TOP REVIEWS FROM ESTABLISHING PRODUCT-MARKET FIT

by OLAug 3, 2022

This is the best course I have taken in this series. My god, I'm almost speechless. If only my laptop hadn't been faulty

by PFDec 18, 2021

A very good and effective deliverable presentation, I have gain more knowledge. Thank you!

View all reviews

About the Product Ideation, Design, and Management Specialization

This Specialization is designed for aspiring and active product leaders seeking to pursue careers in product management, product design, and related roles. Through five practical courses, you will learn the fundamentals for designing and managing products. Upon completion, you will have created your own personal toolbox of knowledge and techniques for approaching and solving real-world problems that product leaders face.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Establishing Product-Market Fit

About this Course

What you will learn

Skills you will gain