Entrepreneur and investor Marc Andreessen coined the term product-market fit in 2007 when he said, “Product-market fit means being in a good market with a product that can satisfy that market.” While there are ample articles that mention the term, detailed guidance on how to actually achieve product-market fit is scarce.
This course is part of the Product Ideation, Design, and Management Specialization
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About this Course
No prior experience required.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Determine your target customer and identify their needs and wants.
Define your value proposition and specify your minimum viable feature set.
Create your minimum viable product and the user experience.
Test your minimum viable product and iterate to improve product-market fit.
Skills you will gain
- Product Development
- Ideation
- Product Management
- product design
- User Experience (UX)
No prior experience required.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Introduction to Establishing Product-Market Fit
Defining Product-Market Fit
Identifying Underserved Customer Needs
Determining Your Target Customer
Module 5: Defining Your Value Proposition
Specifying Your Feature Set
Creating Your Prototype
Testing Your MVP with Customers
Improving Product-Market Fit
Final Thoughts
Reviews
- 5 stars61.53%
- 4 stars23.07%
- 3 stars11.53%
- 2 stars3.84%
TOP REVIEWS FROM ESTABLISHING PRODUCT-MARKET FIT
This is the best course I have taken in this series. My god, I'm almost speechless. If only my laptop hadn't been faulty
A very good and effective deliverable presentation, I have gain more knowledge. Thank you!
About the Product Ideation, Design, and Management Specialization

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