• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Preview
    Preview
    E

    EIT Digital

    Impact from digital transformation: A Nano course

    Skills you'll gain: Digital Transformation, Predictive Modeling, Business Transformation, Decision Making, Strategic Decision-Making, Forecasting, Technology Strategies, Emerging Technologies, Business Strategies, Leadership, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    130 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Scrimba

    Become a JavaScript Developer

    Skills you'll gain: TypeScript, Event-Driven Programming, Javascript, JavaScript Frameworks, Pseudocode, Computational Thinking, JSON, Web Development, Web Applications, Data Import/Export, Application Development, Mobile Development, Debugging, Algorithms, Data Structures, Object Oriented Programming (OOP), Data Management, Programming Principles, Unit Testing, Web Development Tools

    4.5
    Rating, 4.5 out of 5 stars
    ·
    103 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Entdecke verschiedene Arten von Facebook Ads

    Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media Strategy, Facebook, Social Media Marketing, Digital Advertising, Social Media, Advertising, Marketing Budgets

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Data Analytics in Sports Law and Management

    Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Calendar Management, Performance Analysis, Hospitality and Food Services, Facility Operations, Event Planning, Business Analytics, Analytics, Data Management, Data-Driven Decision-Making, Scheduling, Community Outreach, Event Marketing, Relationship Management, Data Analysis, Law, Regulation, and Compliance, Regulation and Legal Compliance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    42 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Object-Oriented Programming Concepts

    Skills you'll gain: Unified Modeling Language, Object Oriented Programming (OOP), Object Oriented Design, Test Driven Development (TDD), Software Design Patterns, Software Design, Programming Principles, Program Development, Computer Programming, Software Development Methodologies, Distributed Computing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    147 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    I

    Infosec

    Certified Cloud Security Professional (CCSP)

    Skills you'll gain: Cloud Computing Architecture, Cloud Security, Cloud Infrastructure, Cloud Computing, Cloud Applications, Cloud Platforms, IT Security Architecture, Cloud Services, Cloud Technologies, Infrastructure Security, Application Security, Data Security, Cybersecurity, Data Management, Computer Science, Risk Management Framework, Information Technology, Encryption, Configuration Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    249 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    مندوب مبيعات HubSpot

    Skills you'll gain: Sales Presentation, Sales Enablement, Sales Management, Lead Generation, HubSpot CRM, Data Visualization, Persona Development, Sales Training, Technical Sales, Sales Strategy, Sales Pipelines, Sales Process, Customer Relationship Building, Sales Development, Target Audience, Data-Driven Decision-Making, Sales, Prospecting and Qualification, Customer Relationship Management (CRM) Software, Dashboard

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Accounting

    Skills you'll gain: Data Governance, Accounting, Data Management, Internal Controls, Internal Auditing, Control Objectives for Information and Related Technology (COBIT), Auditing, Financial Auditing, Fraud detection, Data Quality, Accounting Software, Data Integrity, Pandas (Python Package), Emerging Technologies, Data Analysis, Analytics, Automation, GitHub, Python Programming, Natural Language Processing

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Mise en route avec Facebook Commerce Manager

    Skills you'll gain: Facebook, Social Media Management, E-Commerce, Social Media, Sales Management, Social Media Marketing, Product Planning, Merchandising, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Understanding Large Language Models in Business

    Skills you'll gain: Large Language Modeling, LLM Application, Trend Analysis, Real Time Data, Analytics, OpenAI, Business Marketing, Program Development, Business Strategy, Generative AI, ChatGPT, Technology Roadmaps, Market Trend, Artificial Intelligence and Machine Learning (AI/ML), MarTech, Artificial Neural Networks, Content Marketing, Customer experience improvement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Python Packages for Data Science

    Skills you'll gain: Matplotlib, Seaborn, Plot (Graphics), Pandas (Python Package), NumPy, Data Visualization Software, Data Visualization, Data Manipulation, Data Science, Histogram, Package and Software Management, Data Import/Export, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    76 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Santa Cruz

    Bayesian Statistics: Time Series Analysis

    Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, R Programming, Bayesian Statistics, Statistical Modeling, R (Software), Statistical Analysis, Statistical Inference, Regression Analysis, Data Analysis, Probability Distribution

    4.2
    Rating, 4.2 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 3 Months

Searches related to marketing fundamentals

marketing mix fundamentals
social media and digital marketing fundamentals
fundamentals of digital marketing
fundamentals of marketing strategy
marketing fundamentals and strategy case studies
marketing fundamentals mastery: apply, analyze & evaluate
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…198199200…348

In summary, here are 10 of our most popular marketing fundamentals courses

  • Impact from digital transformation: A Nano course: EIT Digital
  • Become a JavaScript Developer: Scrimba
  • Entdecke verschiedene Arten von Facebook Ads: Coursera
  • Data Analytics in Sports Law and Management: The State University of New York
  • Object-Oriented Programming Concepts: LearnQuest
  • Certified Cloud Security Professional (CCSP): Infosec
  • مندوب مبيعات HubSpot: HubSpot Academy
  • Applying Data Analytics in Accounting: University of Illinois Urbana-Champaign
  • Mise en route avec Facebook Commerce Manager: Coursera
  • Understanding Large Language Models in Business: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok