Google Ads courses can help you learn keyword research, ad creation, campaign management, and performance analysis. You can build skills in budget allocation, audience targeting, and A/B testing to optimize your advertising efforts. Many courses introduce tools like Google Ads Editor and Google Analytics, that support tracking campaign success and understanding user behavior.

Skills you'll gain: Data Storytelling, Rmarkdown, Data Visualization, Data Presentation, Data Ethics, Data Cleansing, Ggplot2, R (Software), Data Validation, Tableau Software, Sampling (Statistics), Presentations, Spreadsheet Software, Data Analysis, LinkedIn, Dashboard, Data Structures, Python Programming, Interviewing Skills, Professional Development
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Target Audience, Content Creation, Social Media Campaigns, Instagram, Paid media, Marketing Budgets, Social Media Strategy, Marketing Effectiveness, Marketing Analytics, Persona Development, Advertising Campaigns, Campaign Management, Marketing Materials, Performance Analysis, Digital Advertising, Digital Marketing, Brand Management
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Customer Retention, Customer Relationship Management, E-Commerce, Customer Engagement, Marketing, Campaign Management
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Data Visualization, Multimodal Prompts, Prompt Engineering, Data Presentation, Prompt Patterns, Graphing, Generative AI Agents, Generative AI, Timelines, LLM Application, ChatGPT, Artificial Intelligence, Complex Problem Solving, Ideation, Business Correspondence, Report Writing, Solution Design, Critical Thinking, Document Management, Machine Learning
Beginner · Specialization · 1 - 4 Weeks

Skills you'll gain: Scripting, Python Programming, Computer Programming, Computational Thinking, Data Structures, Integrated Development Environments, Debugging, Development Environment
Beginner · Course · 1 - 3 Months

Skills you'll gain: Quality Management, Project Management Life Cycle, Requirements Analysis, Project Scoping, Project Closure, Project Management, Project Planning, Agile Project Management, Continuous Improvement Process, Project Controls, Backlogs, Milestones (Project Management), Project Risk Management, Stakeholder Analysis, Quality Assessment, Team Management, Agile Methodology, Change Management, Interviewing Skills, Professional Development
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months
University of Colorado Boulder
Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Google Ads, Bidding, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Online Advertising, Keyword Research, Digital Advertising, Advertising, Campaign Management, Web Analytics, Marketing Strategies, Target Audience
Beginner · Course · 1 - 3 Months

Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, Usability Testing, Information Architecture, Presentations, User Research, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Data Ethics, User Centered Design, Usability, Mockups, Interviewing Skills, Professional Development
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Google Cloud
Skills you'll gain: Google Docs, Gmail, Google Sheets, Google Workspace, Presentations, Calendar Management, Spreadsheet Software, File Management, Excel Formulas, Email Security, Data Visualization, Productivity Software, Collaborative Software, Data Validation, Document Management, Setting Appointments, Meeting Facilitation, Sales Presentations, Data Analysis Expressions (DAX), Version Control
Beginner · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Google Gemini, Storytelling, Video Production, Email Automation, Google Docs, Google Workspace, Video Editing, Responsible AI, Proofreading, Prompt Engineering, Productivity Software, Gmail, Workflow Management, LLM Application, Google Sheets, Generative AI, Writing, Collaboration, Project Management, Business Communication
Beginner · Specialization · 1 - 3 Months

Google Cloud
Skills you'll gain: Prompt Engineering, Generative AI Agents, Google Gemini, Responsible AI, Google Workspace, Generative AI, Google Cloud Platform, AI Product Strategy, Productivity Software, LLM Application, Business Leadership, Unstructured Data, Tool Calling, Data Ethics, Customer experience improvement, Artificial Intelligence, Data Governance, Organizational Strategy, Cloud Computing, Collaboration
Beginner · Professional Certificate · 3 - 6 Months