Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Skills you'll gain: Canva (Software), Logo Design, Graphic Design, Graphic and Visual Design, Color Theory, Creative Design, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales Pipelines, Closing (Sales), Customer Retention, Sales Process, Lead Generation, Prospecting and Qualification, Customer Relationship Management, Sales Strategy, Customer Relationship Management (CRM) Software, Sales, Sales Management, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Photo Editing, Photography, Adobe Photoshop, Storytelling, Photo/Video Production and Technology, Landscape Architecture, Geographic Information Systems, Image Quality, Global Positioning Systems, Planning, Research, Adobe Creative Cloud, Timelines, Creative Thinking, Creativity, Design Elements And Principles, Color Theory, Critical Thinking, Editing
Beginner · Specialization · 3 - 6 Months

Fudan University
Skills you'll gain: Intellectual Property, Video Game Development, Game Design, Animation and Game Design, Corporate Strategy, Market Share, Production Process, Product Planning, Thought Leadership, Innovation, Organizational Structure, Art History, Product Marketing, Computer Hardware
Beginner · Course · 1 - 3 Months

Skills you'll gain: 3D Assets, Generative AI, Prompt Engineering, Digital Design, Graphics Software, Creativity, Design and Product, Marketing Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media, Social Media Management, Social Media Marketing, Customer Communications Management, Business Correspondence, Drive Engagement, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Economics, Policy, and Social Studies, Supply And Demand, Market Analysis, Economics, Resource Allocation, Environmental Issue, Public Policies
Beginner · Course · 1 - 4 Weeks

Dubai College of Tourism
Skills you'll gain: Revenue Management, Loyalty Programs, Forecasting, Market Dynamics, Hospitality Management, Revenue Forecasting, Marketing Channel, Cost Control, Cost Management, Customer Demand Planning, Hotel Operations, Data-Driven Decision-Making, Market Analysis, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Adobe InDesign, Layout Design, Color Theory, Typography, Photo Editing, Graphic Design, Design, Digital Design, Design Software
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Stakeholder Management, Corporate Sustainability, Stakeholder Engagement, Innovation, Business Strategy, Stakeholder Analysis, Business Management, Business Ethics, Design Thinking, People Management, Business Modeling, Corporate Finance, Social Impact, Organizational Structure, Entrepreneurship, Fundraising, Diversity and Inclusion, Sustainable Business, Internet Of Things, Emerging Technologies
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Hypertext Markup Language (HTML), Web Content Accessibility Guidelines, Semantic Web, Web Content, Information Architecture, Web Design and Development, Web Development, Front-End Web Development
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Selenium (Software), Test Automation, Object Oriented Programming (OOP), Test Script Development, Test Tools, Software Testing, Programming Principles, Software Installation, Scripting, Python Programming, Development Environment, Integrated Development Environments, Debugging
Beginner · Course · 1 - 3 Months