Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Newsletters, Email Marketing, Content Performance Analysis, Digital Marketing Campaigns, Driving engagement, Digital Marketing, Marketing Effectiveness, Digital Marketing Tools, Marketing Materials, Customer Engagement, Performance Metric, Content Creation, Key Performance Indicators (KPIs), Performance Measurement, Personalized Campaigns
Beginner · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Canva (Software), No-Code Development, Google Gemini, Lead Generation, Content Scheduling, Content Creation, Gemini, Social Media Content, Email Automation, Email Marketing, Make.com, AI powered creativity, Digital Media Strategy, Generative AI, Digital Content, Data-Driven Marketing, Marketing Strategies, Digital Brand Strategy, Digital Marketing, Product Design
★ 4.1 (19) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Social Media Analytics, Marketing Strategies, Marketing, LinkedIn, Digital Marketing, Facebook, Marketing Effectiveness, Customer Engagement, Customer Analysis, Marketing Communications, Consumer Behaviour, Global Marketing, Brand Awareness
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Global Marketing, Market Analysis, International Finance, Market Research, Consumer Behaviour, Market Intelligence, Marketing, Promotional Strategies, Culture, Business Management, Marketing Management, Strategic Marketing, Business Ethics, Market Opportunities, Marketing Planning, Legal Risk, Cultural Diversity, Marketing Strategies, Revenue Management, Economics
Mixed · Course · 1 - 3 Months
Skills you'll gain: AI Personalization, Personalized Campaigns, Generative AI, Data Ethics, Market Opportunities, Responsible AI, Marketing Effectiveness, Campaign Management, Content Creation, AI Integrations, Marketing Materials, Marketing Strategies, Strategic Marketing, Innovation, Ethical Standards And Conduct
★ 4.3 (21) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Integrated Marketing Communications, Service Design, Service Management, Personalized Service, Service Improvement, Service Level, Strategic Marketing, Marketing Communications, Employee Training, Product Marketing, Operational Excellence, Marketing Channel, Marketing, Product Strategy, Quality Management, Staff Management, Promotional Strategies, Operational Efficiency
Mixed · Course · 1 - 3 Months

Skills you'll gain: Content Marketing, Web Analytics and SEO, Content Management, Social Media Marketing, Content Management Systems, Social Media Management, Content Strategy, Social Media, Marketing Strategies, Marketing Strategy and Techniques, Content Development and Management, Persona Development, Storytelling, Digital Marketing Tools, Social Media Content, MarTech, Digital Marketing, Social Media Campaigns, Digital Content, Marketing Planning
Mixed · Course · 1 - 3 Months

Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Customer Acquisition Management, Conversion Funnel Analysis, Google Analytics, Data-Driven Decision-Making, Marketing Strategies, Campaign Management, Web Analytics, Analytics, Customer Analysis, Marketing, Business Analytics, Data Analysis, Performance marketing, Key Performance Indicators (KPIs), Microsoft Excel, Business Analysis, E-Commerce, Data Visualization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Digital Marketing, Pay Per Click Advertising, Digital Marketing Campaigns, Online Advertising, Search Engine Optimization, Digital Advertising, Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Digital Analysis, Data-Driven Marketing, Social Media, Search Engine Marketing, Performance marketing, Marketing Strategies, Social Media Strategy, Return On Investment, Web Analytics and SEO, Paid media, Cross-Channel Marketing
Mixed · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Branding, Marketing Strategies, Promotional Strategies, Integrated Marketing Communications, Brand Strategy, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Customer Analysis, Cultural Responsiveness, Market Opportunities, Strategic Planning, Advertising
★ 4.8 (124) · Beginner · Course · 1 - 3 Months

Simplilearn
Skills you'll gain: Search Engine Marketing, Data-Driven Marketing, Google Ads, Marketing Analytics, Web Analytics, Conversion Funnel Analysis, Key Performance Indicators (KPIs), Digital Marketing Campaigns, Marketing Effectiveness, Pay Per Click Advertising, Performance Measurement, Business Metrics, Meta Ads Manager, Google Analytics, Online Advertising, Marketing Budgets, Performance Metric, MarTech, Marketing Automation, AI Personalization
★ 4.2 (6) · Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Marketing Analytics, Data-Driven Marketing, A/B Testing, Customer Analysis, Anomaly Detection, Dashboard, Dashboard Creation, Time Series Analysis and Forecasting, Regression Analysis, Customer Insights, Extract, Transform, Load, Descriptive Analytics, Data Presentation, Statistical Methods, Marketing Effectiveness, Marketing Strategies, Forecasting, Statistical Modeling, Statistical Analysis, Markov Model
Intermediate · Course · 3 - 6 Months