Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Content Marketing, Social Media Marketing, Social Media, Web Analytics and SEO, Content Management, Content Management Systems, Social Media Management, Social Media Content, Content Strategy, Social Media Strategy, LinkedIn, Digital Marketing Tools, Marketing Strategies, Marketing Strategy and Techniques, Content Development and Management, Persona Development, Storytelling, Productivity, Social Media Campaigns, Social Media Analytics
Beginner · Specialization · 1 - 3 Months
Madecraft
Skills you'll gain: AI Personalization, MarTech, Applied Machine Learning, Machine Learning Methods, AI Enablement, Data-Driven Marketing, Marketing, Generative AI, Machine Learning, Natural Language Processing, Data Strategy, Data Quality, Data Literacy, Personalized Campaigns, Text Mining, Culture Transformation, Artificial Intelligence, Prompt Engineering, AI Workflows, Computer Vision
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Digital Brand Strategy, Customer Analysis, Customer experience strategy (CX), Marketing Planning, Target Market, Digital Marketing, Customer Insights, Content Strategy, Target Audience, Marketing Effectiveness, Brand Marketing, Persona Development, Brand Strategy, Agile Methodology, Journey Mapping, Storytelling, Consumer Behaviour, Conversion Funnel Analysis
Beginner · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Text Mining, Customer Analysis, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Data-Driven Marketing, Marketing, Data Processing, Responsible AI, MarTech, Applied Machine Learning, Customer experience improvement, Brand Management, Data Capture, Natural Language Processing, Predictive Analytics, Machine Learning, Data Preprocessing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Market Research, Surveys, Survey Creation, Consumer Behaviour, Sampling (Statistics), Report Writing, Business Research, Research Methodologies, Research Design, Customer Analysis, Research Reports, Case Studies, Statistical Hypothesis Testing, Global Marketing, Marketing, Data Collection, Quantitative Research, Customer Insights, Competitive Analysis, Data Analysis
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Market Research, Data-Driven Marketing, Marketing Automation, Market Intelligence, Marketing Strategies, Marketing Operations, Competitive Intelligence, Decision Intelligence, Customer Insights, Marketing Planning, Campaign Planning, AI Integrations, Competitive Analysis, Research Reports, Model Evaluation, Data Synthesis, Trend Analysis, Cost Benefit Analysis
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Analytics, Strategic Marketing, Digital Marketing Campaigns, Web Analytics and SEO, MarTech, Social Media Campaigns, Web Content, Cross-Channel Marketing, Social Media Marketing, Search Engine Optimization, Marketing Automation, Marketing Channel, AI Personalization, Marketing Planning, Content Management Systems, Content Performance Analysis, Data-Driven Decision-Making, Integrated Marketing Communications, Media Planning, Key Performance Indicators (KPIs)
★ 4.6 (8K) · Beginner · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Integrated Marketing Communications, Digital Analysis, Marketing Strategies, Digital Marketing, Consumer Behaviour, Customer Analysis, Strategic Marketing, Digital Marketing Campaigns, Digital Marketing Tools, Journey Mapping, Persona Development, Target Audience, Decision Making
Beginner · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Insights, Digital Media Strategy, Data-Driven Marketing, Marketing Effectiveness, Digital Marketing, Customer Data Management, Digital Analysis, Marketing Strategies, Social Media Marketing, Customer Engagement, Customer experience strategy (CX), Predictive Analytics, Analytics, Data Analysis Software, Consumer Behaviour, Big Data, Data Integration, Data Analysis
★ 4.7 (462) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Content Scheduling, Online Advertising, Facebook, Marketing Analytics, Content Performance Analysis, Advertising, Digital Advertising, Marketing Effectiveness, Social Media Content, Drive Engagement, Driving engagement, Content Development and Management, Social Media Marketing, Shared Media, Social Media Campaigns, Digital Publishing, Social Media, Target Audience, Social Media Management, Customer Engagement
★ 4.6 (276) · Mixed · Guided Project · Less Than 2 Hours

Skills you'll gain: Interviewing Skills, Meta Ads Manager, Marketing Analytics, Registration, Marketing, Social Media Marketing, Digital Marketing, Data Analysis, Statistics
★ 4.7 (233) · Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Effectiveness, Key Performance Indicators (KPIs), Marketing Analytics, Digital Marketing, Marketing Strategies, Data-Driven Marketing, Performance Analysis, Digital Marketing Campaigns, Campaign Management, Customer experience strategy (CX), Digital Analysis, Digital Marketing Tools, Performance Measurement, Marketing Automation, Marketing Channel, A/B Testing, Automation
Beginner · Course · 1 - 4 Weeks