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Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.


Popular Customer Insights Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Brand and Product Management

    Skills you'll gain: Product Lifecycle Management, Brand Strategy, Brand Management, Customer experience strategy (CX), Branding, Brand Awareness, Product Management, Brand Loyalty, Product Strategy, Product Planning, New Product Development, Internal Communications, Design and Product, Employee Engagement, Growth Strategies, Customer Engagement, Portfolio Management, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.7K reviews

    Beginner · Course · 1 - 3 Months

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    B

    Board Infinity

    Google Analytics Hacks: Boost Your Marketing Performance

    Skills you'll gain: Customer Analysis, Campaign Management, Digital Advertising

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Macquarie University

    Validate New Ideas for Startups

    Skills you'll gain: Value Propositions, Market Research, Entrepreneurship, User Research, Customer Insights, New Product Development, Competitive Analysis, Data-Driven Decision-Making, Fundraising and Crowdsourcing, Presentations, Business Modeling, Innovation, Business Development, Strategic Partnership, Professional Networking

    Beginner · Course · 1 - 3 Months

  • Status: New
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    Status: Free Trial
    Free Trial
    S

    Scrum Alliance

    AI for Product Discovery & Strategy

    Skills you'll gain: AI Product Strategy, Product Planning, Brainstorming, Product Strategy, Generative AI, Strategic Decision-Making, Customer Insights, Market Analysis, Data-Driven Decision-Making, Market Research, Forecasting, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Leading People and Teams

    Skills you'll gain: Talent Management, Goal Setting, Team Building, Teamwork, Team Management, Talent Pipelining, Influencing, Visionary, Team Leadership, People Development, Motivational Skills, Smart Goals, Employee Onboarding, Employee Coaching, Conflict Management, Talent Recruitment, Interviewing Skills, Persuasive Communication, Leadership, Business Leadership

    4.7
    Rating, 4.7 out of 5 stars
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    12K reviews

    Beginner · Specialization · 3 - 6 Months

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    C

    Coursera

    CMO Excellence: Leading Marketing Teams for Impact

    Skills you'll gain: Customer experience strategy (CX), Marketing Effectiveness, Growth Strategies, Marketing Analytics, Customer Insights, Cross-Functional Collaboration, Strategic Marketing, Marketing Strategies, Business Leadership, Marketing Management, Brand Strategy, Data-Driven Decision-Making, Performance Measurement, Innovation, Thought Leadership, Integrated Marketing Communications, Team Motivation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Excel Skills for Business: Intermediate I

    Skills you'll gain: Microsoft Excel, Dashboard, Spreadsheet Software, Data Analysis Expressions (DAX), Consolidation, Business Reporting, Data Management, Data Integration, Data Cleansing, Automation

    4.9
    Rating, 4.9 out of 5 stars
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    18K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Technology & Software Sales Fundamentals

    Skills you'll gain: Account Strategy, Account Management, Selling Techniques, Technical Sales, Sales Territory Management, Cold Calling, Sales Process, Sales Strategy, Closing (Sales), Customer Relationship Building, Customer Engagement, B2B Sales, Consultative Selling, Customer Relationship Management, Solution Selling, Generative AI Agents, Lead Generation, Overcoming Objections, Return On Investment, Predictive Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    492 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
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    Packt

    The Service Desk Handbook

    Skills you'll gain: Service Management, IT Service Management, Key Performance Indicators (KPIs), Help Desk Support, Document Management, Customer Service, Technical Support and Services, Self Service Technologies, Process Driven Development, Service Level Agreement, Continuous Improvement Process, Customer Support, Incident Management, AI Enablement

    Beginner · Course · 1 - 3 Months

  • Status: Preview
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    M

    McMaster University

    Mindshift: Break Through Obstacles to Learning and Discover Your Hidden Potential

    Skills you'll gain: Lifelong Learning, Willingness To Learn, Learning Strategies, Growth Mindedness, Mentorship, Adaptability, Professional Development, Personal Development, Productivity, Professional Networking, Resilience, Stress Management, Curiosity, Cognitive flexibility

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Software Development Lifecycle

    Skills you'll gain: User Story, Agile Software Development, Software Design Patterns, Design Thinking, Software Development Methodologies, Software Design, Agile Methodology, Agile Project Management, Process Mapping, Software Engineering, Kanban Principles, Software Development Life Cycle, Software Quality Assurance, Program Development, Application Security, Scrum (Software Development), Object Oriented Design, Software Architecture, User Experience Design, Software Quality (SQA/SQC)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.8K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Social Media: Schedule and Respond Like a Pro

    Skills you'll gain: Social Media Management, Social Media Marketing, Social Media Content, Customer Communications Management, Digital Communications

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular customer insights courses

  • Brand and Product Management: IE Business School
  • Google Analytics Hacks: Boost Your Marketing Performance: Board Infinity
  • Validate New Ideas for Startups: Macquarie University
  • AI for Product Discovery & Strategy: Scrum Alliance
  • Leading People and Teams: University of Michigan
  • CMO Excellence: Leading Marketing Teams for Impact: Coursera
  • Excel Skills for Business: Intermediate I: Macquarie University
  • Technology & Software Sales Fundamentals: Coursera
  • The Service Desk Handbook: Packt
  • Mindshift: Break Through Obstacles to Learning and Discover Your Hidden Potential: McMaster University

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