Customer Insights

Customer Insights is the process of understanding customer behaviors, needs, and motivations through data analysis and research. Coursera's Customer Insights catalogue teaches you to effectively gather, analyze, and leverage customer data to shape business strategy and drive growth. You'll learn to utilize various data collection methods, interpret complex customer data, create customer segmentation models, and apply insights to marketing strategies. By understanding how to gain actionable insights from customer behavior, you can significantly improve customer satisfaction, brand loyalty, and ultimately, business profitability.

32credentials

195courses

Explore the Customer Insights Course Catalog

University of Illinois Urbana-Champaign
Customer Insights: New Product Development Orientation
Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Case Studies, Product Strategy, Innovation, Needs Assessment
4.4
Rating, 4.4 out of 5 stars
103 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Coursera
Voice of the Customer (VoC): Enhancing Experiences
Skills you'll gain: User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Continuous Improvement Process, Case Studies, Culture Transformation, Focus Group, Data-Driven Decision-Making, Social Media
4.8
Rating, 4.8 out of 5 stars
138 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Duke University
Customer-Centric Innovation
Skills you'll gain: Agile Product Development, Customer Insights, Customer experience strategy (CX), Customer Engagement, New Product Development, Innovation, Business Strategies, Customer Analysis, Market Intelligence, Business Strategy, Consumer Behaviour, Market Dynamics
4.7
Rating, 4.7 out of 5 stars
23 reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
IBM
Generative AI for Customer Support
Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Standard Operating Procedure, Customer Support, ChatGPT, Product Support, AI Personalization, Customer Analysis, Personalized Service, LLM Application, Artificial Intelligence and Machine Learning (AI/ML), Customer experience improvement, Data Ethics, Customer Insights, Image Quality, Responsible AI, Automation, Machine Learning, Natural Language Processing
4.7
Rating, 4.7 out of 5 stars
10K reviews
Intermediate · Specialization · 1 - 3 Months
University of Illinois Urbana-Champaign
Customer Insights: Quantitative Techniques
Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions
3.7
Rating, 3.7 out of 5 stars
32 reviews
Mixed · Course · 1 - 3 Months
Status: Free Trial
Microsoft
Market Research and Competitive Analysis
Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Business Marketing, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Data Analysis, Innovation
4.7
Rating, 4.7 out of 5 stars
33 reviews
Beginner · Course · 1 - 4 Weeks

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Status: Preview
University of Virginia
Marketing Analytics
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment
4.7
Rating, 4.7 out of 5 stars
6.4K reviews
Beginner · Course · 1 - 3 Months
Status: New
Status: Free Trial
Edureka
Generative AI Essentials for Customer Service
Skills you'll gain: Prompt Engineering, Generative AI Agents, Generative AI, ChatGPT, Self Service Technologies, Customer Service, AI Personalization, Customer Support, Customer Communications Management, Customer Engagement, Customer experience improvement, Customer and Client Support, Microsoft Copilot, Customer Insights, Artificial Intelligence, Customer Relationship Management, Automation, Natural Language Processing
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Coursera
GenAI for Marketing and Customer Insights
Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics
4.6
Rating, 4.6 out of 5 stars
172 reviews
Intermediate · Specialization · 3 - 6 Months
Status: Free Trial
Duke University
Strategy and Innovation for Agile Organizations
Skills you'll gain: Digital Transformation, Agile Product Development, Market Trend, Business Transformation, Operational Efficiency, Strategic Thinking, Customer Insights, Customer experience strategy (CX), Innovation, Market Opportunities, Business Strategy, Customer Engagement, Technology Strategies, New Product Development, Business Modeling, Business Technologies, Organizational Change, Business Strategies, Competitive Analysis, Customer Analysis
4.5
Rating, 4.5 out of 5 stars
65 reviews
Intermediate · Specialization · 1 - 4 Weeks
Status: New
Status: Free Trial
Khalifa University
AI for Executives: AI for Customer Relationship Management
Skills you'll gain: AI Personalization, Sales Enablement, Customer Data Management, Customer experience improvement, Predictive Analytics, AI Product Strategy, Customer Insights, Customer Engagement, Advanced Analytics, Large Language Modeling, Fraud detection, Self Service Technologies, Artificial Intelligence, Data Integration, Change Management
Beginner · Course · 1 - 3 Months
Status: New
Packt
JTBD Playbook: Align Strategy with Customer Needs
Skills you'll gain: Design Thinking, Customer experience strategy (CX), Agile Product Development, Product Strategy, Product Management, User Research, Service Design, Value Propositions, Product Roadmaps, Customer Insights, User Story, Innovation, Market Opportunities, Customer Retention, Growth Strategies, Market Analysis
Intermediate · Course · 1 - 3 Months