Customer Insights Courses
Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.
Popular Customer Insights Courses and Certifications
University of Illinois Urbana-Champaign
Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Case Studies, Product Strategy, Innovation, Needs Assessment
Status: NewStatus: Free TrialSkills you'll gain: Customer Insights, AI Personalization, Performance marketing, Marketing Analytics, Generative AI, AI Enablement, Customer Analysis, Google Ads, Responsible AI, Data Presentation, Target Audience, AI Product Strategy, Customer experience strategy (CX), Keyword Research, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Email Marketing, Predictive Analytics
Status: NewStatus: Free TrialSkills you'll gain: Surveys, Market Research, Customer Insights, Marketing, Marketing Analytics, User Research, Research Methodologies, Market Analysis, Google Analytics, Data Collection, Data-Driven Decision-Making
Status: Free TrialDuke University
Skills you'll gain: Agile Product Development, Customer Insights, Customer experience strategy (CX), Customer Engagement, New Product Development, Innovation, Business Strategies, Customer Analysis, Market Intelligence, Business Strategy, Consumer Behaviour, Market Dynamics
University of Illinois Urbana-Champaign
Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions
Status: NewStatus: Free TrialSkills you'll gain: Google Analytics, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Advertising Campaigns, Google Ads, Adobe Analytics, Web Analytics, Marketing Analytics, Goal Setting, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making
What brings you to Coursera today?
Status: Free TrialSkills you'll gain: User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Continuous Improvement Process, Case Studies, Culture Transformation, Focus Group, Data-Driven Decision-Making, Social Media
Status: Free TrialSkills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Market Trend, Regulatory Requirements, Innovation
Status: NewStatus: Free TrialSkills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Strategic Decision-Making, Product Management, Customer Insights, Data Analysis, Forecasting, A/B Testing, Business Analytics, Analytics, Prioritization, Statistical Analysis, Business Metrics, User Research, Customer Retention, Machine Learning Methods, Root Cause Analysis, Statistical Methods, Stakeholder Communications
Status: NewStatus: PreviewCoursera
Skills you'll gain: Social Media Marketing, Instagram, Business Intelligence, Predictive Modeling, Predictive Analytics, Case Studies
Status: Free TrialUniversity of California, Davis
Skills you'll gain: Surveys, Statistical Hypothesis Testing, Focus Group, Quantitative Research, Qualitative Research, Data Synthesis, Market Research, Proposal Writing, Data Storytelling, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Marketing, Research Methodologies, Data Analysis, Data Visualization Software, Market Analysis, Survey Creation, Business Research
Status: NewStatus: Free TrialCoursera
Skills you'll gain: Prompt Engineering, Customer Retention, Loyalty Programs, Customer Acquisition Management, User Feedback, Responsible AI, Customer Service, Customer experience strategy (CX), Customer Engagement, Generative AI, Customer Support, Customer Analysis, AI Personalization, ChatGPT, Anthropic Claude, Artificial Intelligence, Business Process Automation, Data-Driven Decision-Making, Automation, Predictive Analytics
What brings you to Coursera today?
In summary, here are 10 of our most popular customer insights courses
- Customer Insights: New Product Development Orientation:Â University of Illinois Urbana-Champaign
- GenAI for Marketing and Customer Insights:Â Coursera
- Market Research: Design Impactful Surveys:Â Coursera
- Customer-Centric Innovation:Â Duke University
- Customer Insights: Quantitative Techniques:Â University of Illinois Urbana-Champaign
- Google Analytics: Reports & Traffic Analysis:Â Coursera
- Voice of the Customer (VoC): Enhancing Experiences :Â Coursera
- Market Research and Competitive Analysis:Â Microsoft
- Product Intelligence: Unlock Insights for Product Success:Â Coursera
- Social Media Data Analytics:Â Coursera
