• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Value Mapping

Results for "customer value mapping"


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Voice of the Customer (VoC): Enhancing Experiences

    Skills you'll gain: Customer experience improvement, User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Product Improvement, Continuous Improvement Process, Service Improvement, Data Collection, Surveys, Case Studies, Culture Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    156 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Financial Valuation with Excel Models

    Skills you'll gain: Financial Modeling, Business Valuation, Microsoft Excel, Financial Analysis, Analysis, Financial Statement Analysis, Financial Forecasting, Finance, Risk Analysis, Cash Flows, Business Analysis, Corporate Finance, Cash Flow Forecasting, Mergers & Acquisitions, Model Evaluation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Establishing Product-Market Fit

    Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Target Audience, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, Customer Analysis, Product Planning, Agile Product Development, Market Analysis, Product Requirements, User Feedback, Product Testing, Usability Testing, Continuous Improvement Process, Ideation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Marketing: Customer Needs and Wants

    Skills you'll gain: Value Propositions, Brand Management, Customer Analysis, Marketing, Branding, Brand Marketing, Marketing Strategies, Target Market, Strategic Marketing, Product Planning, Product Strategy, Strategic Communication, Brand Awareness, Marketing Strategy and Techniques, Digital Marketing, Communication Strategies, Brand Strategy, Marketing Planning, Marketing Management, Target Audience

    4.5
    Rating, 4.5 out of 5 stars
    ·
    491 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IE Business School

    Value Creation for Corporate Strategy

    Skills you'll gain: Strategic Decision-Making, Corporate Strategy, Strategic Thinking, Value Propositions, Strategic Sourcing, Business Strategies, Business Strategy, Supply Chain, Organizational Strategy, Strategic Partnership, Decision Making, Cost Benefit Analysis, Operational Efficiency, Supplier Management, Purchasing, Consolidation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Customer-Centric Innovation

    Skills you'll gain: Agile Product Development, Customer Insights, Customer experience strategy (CX), Customer Engagement, New Product Development, Innovation, Business Strategies, Business Strategy, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Customer Insights: Quantitative Techniques

    Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Revenue Forecasting, Market Opportunities, Quantitative Research, Customer Insights, User Research, Consumer Behaviour, Ideation, Market Analysis, Target Market, Forecasting, Innovation, Target Audience, Needs Assessment, Analysis, Data Collection, Decision Making

    3.7
    Rating, 3.7 out of 5 stars
    ·
    33 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Customer Analytics

    Skills you'll gain: Data-Driven Marketing, Customer Analysis, Data-Driven Decision-Making, Descriptive Analytics, Marketing Analytics, Predictive Analytics, Customer Insights, Advanced Analytics, Business Analytics, Analytics, Predictive Modeling, Customer Data Management, Consumer Behaviour, Data Collection, Model Optimization, Revenue Management, Regression Analysis, Business Marketing, Correlation Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Customer Value in Pricing Strategy

    Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Case Studies, Market Research, Behavioral Economics, Decision Making, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    374 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    JTBD Playbook: Align Strategy with Customer Needs

    Skills you'll gain: Design Thinking, Customer experience strategy (CX), Agile Product Development, Journey Mapping, Product Marketing, Product Strategy, Product Management, User Research, Service Design, New Product Development, Value Propositions, User Feedback, Product Improvement, Customer Analysis, Product Roadmaps, Product Development, Customer Insights, Innovation, Market Opportunities, Market Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Business Value Creation

    Skills you'll gain: Resource Allocation, Cash Flows, Cost Reduction, Financial Acumen, Business Valuation, Business Acumen, Cost Control, Return On Investment, Financial Analysis, Growth Strategies, Revenue Management, Asset Management, Business Strategy, Stakeholder Engagement, Operational Efficiency, Expectation Management, Strategic Decision-Making, Microsoft Excel

    4.8
    Rating, 4.8 out of 5 stars
    ·
    173 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Marketing Strategy

    Skills you'll gain: Global Marketing, Brand Management, Marketing, Brand Strategy, Strategic Marketing, Marketing Management, Brand Marketing, Branding, Customer Relationship Management, Marketing Planning, Marketing Strategy and Techniques, Marketing Strategies, Digital Media Strategy, Customer Relationship Building, Customer Retention, Online Advertising, Digital Advertising, Digital Marketing, Marketing Communications, Marketing Channel

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    139 reviews

    Beginner · Course · 1 - 3 Months

1234…380

In summary, here are 10 of our most popular customer value mapping courses

  • Voice of the Customer (VoC): Enhancing Experiences : Coursera
  • Financial Valuation with Excel Models: Coursera
  • Establishing Product-Market Fit: University of Maryland, College Park
  • Marketing: Customer Needs and Wants: IESE Business School
  • Value Creation for Corporate Strategy: IE Business School
  • Customer-Centric Innovation: Duke University
  • Customer Insights: Quantitative Techniques: University of Illinois Urbana-Champaign
  • Customer Analytics: University of Pennsylvania
  • Customer Value in Pricing Strategy: University of Virginia
  • JTBD Playbook: Align Strategy with Customer Needs: Packt

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok