• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Predictive Analytics In Marketing
    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Results for "predictive analytics in marketing"

    • Status: Preview
      Preview
      U

      University of Maryland, College Park

      Digital Marketing 2

      Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      Foundations of Sports Marketing

      Skills you'll gain: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Pilares de Marketing Digital

      Skills you'll gain: Digital Marketing, Customer Relationship Management, Social Media, Digital Media Strategy, Social Media Strategy, Marketing Analytics, Marketing Strategies, Online Advertising, Web Analytics, Marketing, Sales Process, Business Analytics, Search Engine Marketing, Email Marketing, Search Engine Optimization, Content Performance Analysis, Analytics, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Text Mining and Analytics

      Skills you'll gain: Text Mining, Data Mining, Unstructured Data, Statistical Analysis, Natural Language Processing, Analytics, Data Analysis, Unsupervised Learning, Probability & Statistics, Regression Analysis, Predictive Modeling, Supervised Learning, Machine Learning Algorithms

      4.5
      Rating, 4.5 out of 5 stars
      ·
      735 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Marketing Channel Incentives

      Skills you'll gain: Marketing Channel, Direct Selling, Business Marketing, Strategic Marketing, Strategic Partnership, Price Negotiation, Revenue Management, Strategic Thinking, Risk Mitigation, Business Risk Management, Business Relationship Management, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      Universidad de los Andes

      Analytics en las organizaciones

      Skills you'll gain: Business Analytics, Data Strategy, Business Intelligence, Analytics, Data-Driven Decision-Making, Data Governance, Data Analysis, Process Improvement, Organizational Strategy, Competitive Analysis, Organizational Structure

      4.7
      Rating, 4.7 out of 5 stars
      ·
      57 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Marketing Channel Governance

      Skills you'll gain: Marketing Channel, Marketing Strategies, E-Commerce, New Business Development, B2B Sales, Business Relationship Management, Market Dynamics, Brand Management, Strategic Partnership, Customer experience strategy (CX)

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      Fundamentos del Marketing Deportivo

      Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Return On Investment, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Branding, Customer Engagement, Advertising, Brand Management, Strategic Partnership, Sales Process, Price Negotiation, Data Analysis, Stakeholder Management, Public Relations, Emotional Intelligence, Creative Thinking

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Toronto

      Gender Analytics Capstone Project

      Skills you'll gain: Human Centered Design, Design Thinking, Change Management, Storytelling, Analysis, Data Storytelling, Data Analysis, Complex Problem Solving, Systems Thinking, Innovation, Quantitative Research, Strategic Communication, Analytics, Ideation, Diversity and Inclusion, Qualitative Research, Stakeholder Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      Adobe

      Adobe Digital Marketing Strategy

      Skills you'll gain: Promotional Strategies, Marketing Strategy and Techniques, Social Media Content, Digital Marketing, Cross-Channel Marketing, Content Marketing, Marketing, Target Audience, Social Media, Marketing Analytics, Data Ethics, Marketing Strategies, Content Creation, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      248 reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Conditional Formatting, Tables and Charts in Microsoft Excel

      Skills you'll gain: Data Literacy, Microsoft Excel, Data Visualization Software, Spreadsheet Software, Pivot Tables And Charts, Exploratory Data Analysis, Data Analysis Software, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      237 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      The Digital Marketing Revolution

      Skills you'll gain: Marketing, Marketing Strategies, Consumer Behaviour, Marketing Channel, Global Marketing, Digital Transformation, MarTech, Digital Marketing, Brand Management, Business Strategy, Customer experience improvement, Innovation

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

    1…333435…834

    In summary, here are 10 of our most popular predictive analytics in marketing courses

    • Digital Marketing 2: University of Maryland, College Park
    • Foundations of Sports Marketing: Real Madrid Graduate School Universidad Europea
    • Pilares de Marketing Digital: Universidad Austral
    • Text Mining and Analytics: University of Illinois Urbana-Champaign
    • Marketing Channel Incentives: Emory University
    • Analytics en las organizaciones: Universidad de los Andes
    • Marketing Channel Governance: Emory University
    • Fundamentos del Marketing Deportivo: Real Madrid Graduate School Universidad Europea
    • Gender Analytics Capstone Project: University of Toronto
    • Adobe Digital Marketing Strategy: Adobe

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok