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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    MailChimp pour les débutants

    Skills you'll gain: Email Marketing, Campaign Management, Marketing Automation, Email Automation, Digital Marketing Tools, Digital Marketing Campaigns, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Maryland, College Park

    Storytelling and Persuading with Data and Digital Technology

    Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Business Transformation, Data Strategy, Strategic Decision-Making, Digital Transformation, Storytelling, Presentations, Proposal Writing, Data Literacy, Persuasive Communication, Analytics, Data Visualization, Customer Insights, Microsoft PowerPoint, Influencing, Data Science, Customer Engagement, Stakeholder Engagement

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Statistics and Data Analysis with R

    Skills you'll gain: Descriptive Statistics, Statistical Hypothesis Testing, Regression Analysis, Statistical Programming, R (Software), Probability Distribution, Statistical Analysis, R Programming, Data Import/Export, Statistical Software, Probability & Statistics, Statistical Modeling, Statistical Methods, Tidyverse (R Package), Plot (Graphics), Statistics, Data Manipulation, Data Analysis, Statistical Inference, Data Wrangling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Construção de Relacionamentos em Vendas Orientada a Dados

    Skills you'll gain: Sales Strategy, Sales, Customer Analysis, AI Personalization, Marketing Analytics, Product Assortment, Regression Analysis, Cross Selling, Personalized Service, Revenue Forecasting, Data Analysis, Predictive Analytics, Revenue Management, Predictive Modeling, Business Modeling, Statistical Analysis, Business Metrics, Model Evaluation, Applied Machine Learning, Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Generative AI Integration: Effects on Labor and Workforce

    Skills you'll gain: Policy Development, AI Enablement, Responsible AI, Human Resource Policies, AI literacy, Labor Relations, Workforce Management, AI Integrations, Generative AI, Automation, Employee Relations, Client Services, Accountability Frameworks, Job Analysis, Policy Analysis, Customer Relationship Management, Ethical Standards And Conduct

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alibaba Cloud Academy

    Big Data Analytical Platform on Alibaba Cloud

    Skills you'll gain: Plot (Graphics), Data Visualization Software, Big Data, Apache Hadoop, Apache Spark, Apache Hive, Distributed Computing, Data Infrastructure, Data Pipelines, Data Processing, Data Warehousing, Data Analysis, Data Integration, Cloud Security, Cloud Technologies, Artificial Intelligence and Machine Learning (AI/ML), SQL

    4.3
    Rating, 4.3 out of 5 stars
    ·
    52 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    تمثيل البيانات رسومياً باستخدام بايثون - Data Visualization

    Skills you'll gain: Plot (Graphics), Data Visualization, Graphing, Matplotlib, Data Visualization Software, Statistical Visualization, Graphical Tools, Data Analysis Software, Data Analysis, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    48 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    UBITS

    Gestión de marca y producto en el punto de venta

    Skills you'll gain: Selling Techniques, Closing (Sales), Consultative Selling, Retail Sales, Value Propositions, Customer experience strategy (CX), Customer Analysis, Retail Store Operations, Cross Selling, Customer experience improvement, Customer Insights, Product Demonstration, Customer Engagement, Consumer Behaviour, Brand Management, Brand Strategy, Digital Marketing

    Intermediate · Course · 1 - 3 Months

  • K

    Kennesaw State University

    Emerging Markets - Jagdish Sheth

    Skills you'll gain: Global Marketing, Regulatory Compliance, Innovation, Corporate Sustainability, Compliance Management, Strategic Marketing, Marketing Strategies, Marketing, Market Dynamics, Branding, Market Analysis, Brand Management, Market Opportunities, Economic Development

    Beginner · Course · 1 - 4 Weeks

  • C

    Corporate Finance Institute

    Classification - Fundamentals & Practical Applications

    Skills you'll gain: Classification Algorithms, Model Evaluation, Machine Learning Algorithms, Model Training, Logistic Regression, Predictive Modeling, Applied Machine Learning, Machine Learning Methods, Analytics, Advanced Analytics, Machine Learning, Scikit Learn (Machine Learning Library), Performance Metric

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    Introduction to Wholesaling

    Skills you'll gain: Wholesaling, Target Market, Market Opportunities, Growth Strategies, Business Strategies, Business Development, Sales Strategy, New Business Development, Operational Efficiency, Business Operations, Operations Management, Operations, Business Modeling, Marketing, Loss Prevention, Asset Protection, Branding

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Event Video & Social Media Experience Design in Canva

    Skills you'll gain: Canva (Software), Event Marketing, Events and Conferences, Social Media Content, Drive Engagement, Content Creation, Campaign Planning, Social Media, Social Media Marketing, Social Media Campaigns, Promotional Strategies, Driving engagement, Branding, Video Production, Photo/Video Production and Technology, Integrated Marketing Communications, Promotions and Campaigns, Storytelling, Interactive Design

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • MailChimp pour les débutants : Coursera
  • Storytelling and Persuading with Data and Digital Technology: University of Maryland, College Park
  • Statistics and Data Analysis with R: University of Colorado Boulder
  • Construção de Relacionamentos em Vendas Orientada a Dados: Fundação Instituto de Administração
  • Generative AI Integration: Effects on Labor and Workforce: University of Michigan
  • Big Data Analytical Platform on Alibaba Cloud : Alibaba Cloud Academy
  • تمثيل البيانات رسومياً باستخدام بايثون - Data Visualization: Coursera
  • Gestión de marca y producto en el punto de venta: UBITS
  • Emerging Markets - Jagdish Sheth: Kennesaw State University
  • Classification - Fundamentals & Practical Applications: Corporate Finance Institute

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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