• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    Packt

    Natural Language Processing - Transformers with Hugging Face

    Skills you'll gain: Hugging Face, Large Language Modeling, Transfer Learning, Text Mining, Semantic Web, Tensorflow, PyTorch (Machine Learning Library), Recurrent Neural Networks (RNNs), Embeddings, Python Programming, Applied Machine Learning, Unsupervised Learning

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Create and Edit Pinterest Accounts

    Skills you'll gain: Pinterest, User Accounts, Information Privacy, Safety and Security, Social Media, Single Sign-On (SSO), Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SAS

    Generative AI Using SAS

    Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Large Language Modeling, Generative Adversarial Networks (GANs), Responsible AI, Embeddings, Data Synthesis, SAS (Software), Text Mining, Natural Language Processing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data Science Decisions in Time

    Skills you'll gain: Game Theory, Data-Driven Decision-Making, Strategic Decision-Making, Reinforcement Learning, Bioinformatics, Decision Making, Image Analysis, Data Analysis, Analytics, Decision Tree Learning, Markov Model, Bayesian Statistics, Time Series Analysis and Forecasting, Forecasting, Data Science, Complex Problem Solving, Precision Medicine, Statistical Methods, Cybersecurity, Statistical Analysis

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    W

    Whizlabs

    Google Workspace: Advanced Administration & Security

    Skills you'll gain: Gmail, Authorization (Computing), Google Workspace, Email Security, Data Governance, Cloud Security, Identity and Access Management, Document Management, Data Management, Authentications, File Management, Enterprise Application Management, Data Security, Security Assertion Markup Language (SAML), Single Sign-On (SSO), Email Marketing

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    How to use Canva hidden features

    Skills you'll gain: Canva (Software), Color Theory, Photo Editing, Layout Design, Design Elements And Principles, Typography, Graphic Design, Content Creation, Content Marketing, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Datadog: Getting started with the Helm Chart

    Skills you'll gain: Kubernetes, Application Performance Management, YAML, Google Cloud Platform, Configuration Management, Real Time Data, Data Analysis

    2.8
    Rating, 2.8 out of 5 stars
    ·
    9 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Advanced Reproducibility in Cancer Informatics

    Skills you'll gain: Code Review, GitHub, Git (Version Control System), Version Control, Docker (Software), Software Development Tools, Continuous Integration, Containerization, Bioinformatics, Informatics, Automation, Data Analysis, R Programming

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Master Retrieval-Augmented Generation (RAG) Systems

    Skills you'll gain: Retrieval-Augmented Generation, Embeddings, Large Language Modeling, Prompt Engineering, Data Visualization, Generative AI, Vector Databases, Text Mining, Data Processing

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    D

    Duke University

    R을 사용한 확률 및 데이터 소개

    Skills you'll gain: Exploratory Data Analysis, Sampling (Statistics), Statistical Inference, Probability Distribution, R (Software), Statistics, Bayesian Statistics, Data Analysis, Statistical Software, R Programming, Probability, Descriptive Statistics

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    PyMongo Case Study - Aggregating Customer Data of a Bank

    Skills you'll gain: Data Transformation, Data Analysis, Customer Data Management, MongoDB, Data Processing, Data Validation, Financial Data, Data Import/Export, Data Pipelines, Data Integration, Debugging, Development Environment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Hadoop and Spark Fundamentals: Unit 2

    Skills you'll gain: PySpark, Apache Hadoop, Apache Spark, Big Data, Apache Hive, Analytics, Data Processing, Text Mining, Data Transformation, Distributed Computing, Java, Debugging, Java Programming

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…362363364…422

In summary, here are 10 of our most popular marketing analytics courses

  • Natural Language Processing - Transformers with Hugging Face: Packt
  • How to Create and Edit Pinterest Accounts: Coursera
  • Generative AI Using SAS: SAS
  • Data Science Decisions in Time: Johns Hopkins University
  • Google Workspace: Advanced Administration & Security: Whizlabs
  • How to use Canva hidden features: Coursera
  • Datadog: Getting started with the Helm Chart: Google Cloud
  • Advanced Reproducibility in Cancer Informatics: Johns Hopkins University
  • Master Retrieval-Augmented Generation (RAG) Systems: Packt
  • R을 사용한 확률 및 데이터 소개: Duke University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok