Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.
University of Illinois Urbana-Champaign
Skills you'll gain: Asset Management, Budgeting, Small Business Accounting, Expense Management, Accounting, Financial Analysis, Cost Accounting, Financial Accounting, Financial Reporting, Financial Statements, Financial Forecasting, Business Planning, Business Operations, Communication Strategies
Beginner · Course · 1 - 3 Months
Indian Institute for Human Settlements
Skills you'll gain: Sustainable Architecture, HVAC, Energy and Utilities, Building Design, Water Sustainability, Architectural Engineering, Sustainable Design, Water Resource Management, Thermal Management, Civil and Architectural Engineering, Sustainable Technologies, Resilience, Climate Change Mitigation, Sustainable Engineering, Electrical Systems, Cost Estimation, Engineering Calculations
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, MarTech, Predictive Analytics, Advanced Analytics, Analytics, Marketing Effectiveness, Marketing Strategies, Marketing Channel, Data Analysis, Natural Language Processing, Business Ethics, Video Production, Artificial Intelligence, Machine Learning
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Digital Media Strategy, Digital Marketing, Marketing Communications, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Marketing, Consumer Behaviour, Innovation, Automation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Event Marketing, Marketing Design, Canva (Software), Marketing Materials, Promotional Materials, Event Management, Logo Design, A/B Testing, Social Media Campaigns, Branding, Driving engagement, Digital Media Strategy, Graphic and Visual Design, Typography, Color Theory
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Animations, Marketing Materials, Video Production, Storytelling, Marketing Design, Timelines, Presentations, Social Media Content, Marketing, Multimedia, Drive Engagement, Graphic Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Programming Principles, Information Technology, Operating Systems, Web Applications, Collaborative Software, Computer Literacy, Python Programming, Application Development, Microsoft Office, Linux, Microsoft Windows, Mac OS
Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Social Media Marketing, Social Media Campaigns, Marketing Strategies, Content Performance Analysis, Social Media Strategy, Marketing, Instagram, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, Facebook, E-Commerce, Google Ads, Pinterest, Brand Management
Beginner · Specialization · 1 - 3 Months

Emory University
Skills you'll gain: Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Marketing, Marketing Effectiveness, Responsible AI, Marketing Automation, Customer experience improvement, Artificial Intelligence, Customer Insights, Customer Data Management
Beginner · Course · 1 - 3 Months

Board Infinity
Skills you'll gain: Software Testing, Software Technical Review, Test Planning, Code Review, Software Quality Assurance, Verification And Validation, Requirements Analysis, Technical Communication
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Constructive Feedback, Decision Making, Peer Review, Personal Development, Cooperation, Self-Awareness, Critical Thinking, Growth Mindedness, Communication Strategies, Leadership, Adaptability, Creativity, Communication, People Management
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Social Media Marketing, Marketing Analytics, Marketing Strategies, Lead Generation, Customer Acquisition Management, Content Marketing
Intermediate · Specialization · 1 - 3 Months