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  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Fundamentals of Accounting Capstone

    Skills you'll gain: Asset Management, Budgeting, Small Business Accounting, Expense Management, Accounting, Financial Analysis, Cost Accounting, Financial Accounting, Financial Reporting, Financial Statements, Financial Forecasting, Business Planning, Business Operations, Communication Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    124 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    Indian Institute for Human Settlements

    Net-Zero Building Fundamentals

    Skills you'll gain: Sustainable Architecture, HVAC, Energy and Utilities, Building Design, Water Sustainability, Architectural Engineering, Sustainable Design, Water Resource Management, Thermal Management, Civil and Architectural Engineering, Sustainable Technologies, Resilience, Climate Change Mitigation, Sustainable Engineering, Electrical Systems, Cost Estimation, Engineering Calculations

    4.5
    Rating, 4.5 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Advanced Tools for Digital Marketing Analytics

    Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, MarTech, Predictive Analytics, Advanced Analytics, Analytics, Marketing Effectiveness, Marketing Strategies, Marketing Channel, Data Analysis, Natural Language Processing, Business Ethics, Video Production, Artificial Intelligence, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    62 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Impulsando la transformación del marketing digital

    Skills you'll gain: Brand Management, Digital Media Strategy, Digital Marketing, Marketing Communications, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Marketing, Consumer Behaviour, Innovation, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    95 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Event Marketing Design in Canva

    Skills you'll gain: Event Marketing, Marketing Design, Canva (Software), Marketing Materials, Promotional Materials, Event Management, Logo Design, A/B Testing, Social Media Campaigns, Branding, Driving engagement, Digital Media Strategy, Graphic and Visual Design, Typography, Color Theory

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Impactful Marketing Videos using Canva

    Skills you'll gain: Canva (Software), Animations, Marketing Materials, Video Production, Storytelling, Marketing Design, Timelines, Presentations, Social Media Content, Marketing, Multimedia, Drive Engagement, Graphic Design

    4.3
    Rating, 4.3 out of 5 stars
    ·
    38 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Foundations of IT Fundamentals

    Skills you'll gain: Programming Principles, Information Technology, Operating Systems, Web Applications, Collaborative Software, Computer Literacy, Python Programming, Application Development, Microsoft Office, Linux, Microsoft Windows, Mac OS

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Social Media Marketing and Brand Advocacy

    Skills you'll gain: Social Media Marketing, Social Media Campaigns, Marketing Strategies, Content Performance Analysis, Social Media Strategy, Marketing, Instagram, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, Facebook, E-Commerce, Google Ads, Pinterest, Brand Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    31 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    What Can AI Do for Marketing?

    Skills you'll gain: Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Marketing, Marketing Effectiveness, Responsible AI, Marketing Automation, Customer experience improvement, Artificial Intelligence, Customer Insights, Customer Data Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Fundamentals of Static Testing

    Skills you'll gain: Software Testing, Software Technical Review, Test Planning, Code Review, Software Quality Assurance, Verification And Validation, Requirements Analysis, Technical Communication

    4.2
    Rating, 4.2 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Feedback Loops: Feedback Fundamentals

    Skills you'll gain: Constructive Feedback, Decision Making, Peer Review, Personal Development, Cooperation, Self-Awareness, Critical Thinking, Growth Mindedness, Communication Strategies, Leadership, Adaptability, Creativity, Communication, People Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    65 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Planificación y estrategia de marketing digital

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Social Media Marketing, Marketing Analytics, Marketing Strategies, Lead Generation, Customer Acquisition Management, Content Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    244 reviews

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Fundamentals of Accounting Capstone: University of Illinois Urbana-Champaign
  • Net-Zero Building Fundamentals: Indian Institute for Human Settlements
  • Advanced Tools for Digital Marketing Analytics: Unilever
  • Impulsando la transformación del marketing digital: Tecnológico de Monterrey
  • Event Marketing Design in Canva: Coursera
  • Create Impactful Marketing Videos using Canva: Coursera
  • Foundations of IT Fundamentals: Packt
  • Social Media Marketing and Brand Advocacy: Simplilearn
  • What Can AI Do for Marketing?: Emory University
  • Fundamentals of Static Testing: Board Infinity

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