Google Ads courses can help you learn keyword research, ad creation, campaign management, and performance analysis. You can build skills in budget allocation, audience targeting, and A/B testing to optimize your advertising efforts. Many courses introduce tools like Google Ads Editor and Google Analytics, that support tracking campaign success and understanding user behavior.

Skills you'll gain: Prompt Engineering, AI Personalization, Target Audience, Marketing Materials, ChatGPT, Customer Insights, Generative AI, Marketing Analytics, Email Marketing, Social Media Campaigns, Content Creation, Social Media Content
Intermediate · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Presentation, Data Visualization, Analytics, Digital Marketing, Keyword Research, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Machine Learning Methods, Social Media Strategy, Customer Analysis, MarTech, Predictive Modeling
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Web Content, Web Analytics and SEO, Content Management, Content Creation, Writing, Content Marketing, Editing, Drive Engagement
Beginner · Course · 1 - 3 Months

Starweaver
Skills you'll gain: Active Listening, Responsible AI, Non-Verbal Communication, Business Writing, Concision, Writing, Cultural Sensitivity, Persuasive Communication, Organizational Change, Interpersonal Communications, Emotional Intelligence, Stakeholder Engagement, Google Gemini, Anthropic Claude, Generative AI, Change Management, Communication, Strategic Communication, Marketing Communications, Strategic Marketing
Intermediate · Specialization · 1 - 4 Weeks

Skills you'll gain: Kubernetes, Containerization, Application Deployment, Google Cloud Platform, Cloud Services, Cloud Infrastructure, Cloud Management, Cloud Computing, Microservices
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Digital Transformation, Google Workspace, Google Cloud Platform, Collaborative Software, Cloud Applications, Leadership, Cloud Infrastructure, Technology Strategies, Cloud Computing, Artificial Intelligence and Machine Learning (AI/ML), Cost Management, Application Development, Machine Learning, Infrastructure Architecture, Cloud Storage, Cloud Security, Data Storage
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Email Security, Data Loss Prevention, Google Workspace, Gmail, User Provisioning, Mobile Security, Authentications, Threat Management, User Accounts, Cloud Security, Malware Protection, Personally Identifiable Information, Data Security, Cloud Services, Systems Administration, Multi-Factor Authentication, Identity and Access Management, Security Management, Document Management, Data Management
Beginner · Specialization · 1 - 4 Weeks

Skills you'll gain: Dashboard, Data Visualization, Google Sheets, Data Entry, Excel Formulas, Spreadsheet Software, Marketing Analytics, Market Analysis, Data Validation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Typography, Graphic and Visual Design, Graphic Design, Style Guides, Digital Design, Adobe Photoshop, Adobe Illustrator, Design, Photo Editing, Design Elements And Principles, Storytelling, File Management, Color Theory
Beginner · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Responsible AI, AI Product Strategy, Technology Roadmaps, Organizational Change, Stakeholder Engagement, Market Opportunities, Change Management, Google Gemini, Anthropic Claude, Business Strategy, Generative AI, Corporate Strategy, Corporate Communications, Enterprise Security, Prompt Engineering, Corporate Sustainability, Business Communication, Communication Strategies, Marketing Strategy and Techniques, Communication
Intermediate · Specialization · 1 - 4 Weeks

Google Cloud
Skills you'll gain: LLM Application, Semantic Web, Generative AI, Large Language Modeling, Natural Language Processing, Text Mining, Google Cloud Platform, Web Analytics and SEO
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Cloud API, Google Cloud Platform, Application Programming Interface (API), LLM Application, Generative AI, Natural Language Processing, Data Processing, Jupyter, Python Programming
Intermediate · Guided Project · Less Than 2 Hours