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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • I

    IESE Business School

    Crisis Communications

    Skills you'll gain: Corporate Communications, Crisis Management, Strategic Communication, Communication Planning, Media Relations, Stakeholder Communications, Crisis Intervention, Public Relations, Business Communication, Media and Communications, Verbal Strategic Communication, Communication Strategies, Ethical Standards And Conduct, Public Affairs, Advocacy, Communication, Oral Expression, Interviewing Skills, Public Speaking, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Machine Learning in Retail

    Skills you'll gain: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Machine Learning Methods, Web Analytics, Data-Driven Marketing, Retail Store Operations, Machine Learning, Machine Learning Algorithms, Histogram, Decision Tree Learning, Data Preprocessing, Pandas (Python Package)

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    Skillshare

    ChatGPT for Content Creation and Planning

    Skills you'll gain: Prompt Patterns, Content Optimization, AI powered creativity, Digital Publishing, AI Personalization, Driving engagement, AI literacy, Process Optimization, Business Process Automation, LLM Application, Business Process

    4.2
    Rating, 4.2 out of 5 stars
    ·
    18 reviews

    Beginner · Specialization · 1 - 3 Months

  • K

    Kennesaw State University

    Branding for Differential Advantage with Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Loyalty, Value Propositions, Product Lining, Promotional Strategies, Competitive Analysis, Cost Reduction

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Name Your Brand & Design a Strong Logo with ChatGPT + Canva

    Skills you'll gain: AI powered creativity, Canva (Software), Logo Design, Prompt Engineering, Prompt Engineering Tools, Ideation, Brainstorming, Creative Design, Brand Strategy, Branding, Graphic and Visual Design, ChatGPT, Color Theory, Target Audience

    3.8
    Rating, 3.8 out of 5 stars
    ·
    20 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Gestão de produtos digitais: Princípios básicos modernos

    Skills you'll gain: Product Management, New Product Development, Product Lifecycle Management, Stakeholder Engagement, Stakeholder Communications, Product Development, Product Improvement, Sales Presentations, Innovation, Sustainable Business, Stakeholder Management, Ideation, Product Requirements, Digital Analysis, Analysis, Marketing Analytics, Customer Insights, Customer Analysis, Communication, Leadership and Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    Generative AI: Turbocharge Mobile App Development

    Skills you'll gain: AI Personalization, Mobile Development, AI powered creativity, Generative AI, Generative Model Architectures, Prompt Engineering Tools, Anthropic Claude, Mobile Development Tools, LLM Application, iOS Development, Machine Learning Software, Personalized Campaigns, Apple iOS, AI Product Strategy, Machine Learning Methods, Application Development, Model Training, Digital Analysis, Cloud Applications, Application Design

    5
    Rating, 5 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    First Steps in Visme

    Skills you'll gain: Collaborative Software, Design, Graphic and Visual Design, Visual Design, Graphic and Visual Design Software, Graphic Design, Design Software, User Accounts, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Make.com for Beginners: LinkedIn Post Automation With GPT-4

    Skills you'll gain: Make.com, LinkedIn, Marketing Automation, Generative AI Agents, Social Media Content, Digital Marketing Tools, Social Media Marketing, AI Integrations, Application Programming Interface (API), Generative AI, Content Creation, Automation, OpenAI API, Artificial Intelligence, Content Marketing, Workflow Management

    3.2
    Rating, 3.2 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Enhancing Customer Insights with Generative AI

    Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Customer Analysis, Market Research, Generative Model Architectures, Data Preprocessing, Market Analysis, Data Analysis, Data Visualization Software, Consumer Behaviour, AI Integrations, Business Strategy, Business Planning

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Software Sales

    Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Sales Development, General Sales Practices, Market Analysis, Sales, Specialized Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Customer Engagement, Customer Analysis, Market Dynamics, Value Propositions, Company, Product, and Service Knowledge, Customer Communications Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Commercial Awareness

    Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Business Leadership, Market Trend, Market Analysis, Sales, Business Planning, Financial Acumen, Market Intelligence, Trend Analysis, Leadership, Campaign Planning, Marketing Strategies, Marketing, Market Dynamics, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing courses

  • Crisis Communications : IESE Business School
  • Machine Learning in Retail: Coursera
  • ChatGPT for Content Creation and Planning: Skillshare
  • Branding for Differential Advantage with Jagdish Sheth: Kennesaw State University
  • Name Your Brand & Design a Strong Logo with ChatGPT + Canva: Skillshare
  • Gestão de produtos digitais: Princípios básicos modernos: University of Virginia
  • Generative AI: Turbocharge Mobile App Development: SkillUp
  • First Steps in Visme: Coursera
  • Make.com for Beginners: LinkedIn Post Automation With GPT-4: Coursera
  • Enhancing Customer Insights with Generative AI: Coursera

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