Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

IESE Business School
Skills you'll gain: Corporate Communications, Crisis Management, Strategic Communication, Communication Planning, Media Relations, Stakeholder Communications, Crisis Intervention, Public Relations, Business Communication, Media and Communications, Verbal Strategic Communication, Communication Strategies, Ethical Standards And Conduct, Public Affairs, Advocacy, Communication, Oral Expression, Interviewing Skills, Public Speaking, Stakeholder Engagement
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Machine Learning Methods, Web Analytics, Data-Driven Marketing, Retail Store Operations, Machine Learning, Machine Learning Algorithms, Histogram, Decision Tree Learning, Data Preprocessing, Pandas (Python Package)
Intermediate · Course · 1 - 4 Weeks

Skillshare
Skills you'll gain: Prompt Patterns, Content Optimization, AI powered creativity, Digital Publishing, AI Personalization, Driving engagement, AI literacy, Process Optimization, Business Process Automation, LLM Application, Business Process
Beginner · Specialization · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Loyalty, Value Propositions, Product Lining, Promotional Strategies, Competitive Analysis, Cost Reduction
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI powered creativity, Canva (Software), Logo Design, Prompt Engineering, Prompt Engineering Tools, Ideation, Brainstorming, Creative Design, Brand Strategy, Branding, Graphic and Visual Design, ChatGPT, Color Theory, Target Audience
Mixed · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Product Management, New Product Development, Product Lifecycle Management, Stakeholder Engagement, Stakeholder Communications, Product Development, Product Improvement, Sales Presentations, Innovation, Sustainable Business, Stakeholder Management, Ideation, Product Requirements, Digital Analysis, Analysis, Marketing Analytics, Customer Insights, Customer Analysis, Communication, Leadership and Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Personalization, Mobile Development, AI powered creativity, Generative AI, Generative Model Architectures, Prompt Engineering Tools, Anthropic Claude, Mobile Development Tools, LLM Application, iOS Development, Machine Learning Software, Personalized Campaigns, Apple iOS, AI Product Strategy, Machine Learning Methods, Application Development, Model Training, Digital Analysis, Cloud Applications, Application Design
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Collaborative Software, Design, Graphic and Visual Design, Visual Design, Graphic and Visual Design Software, Graphic Design, Design Software, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Make.com, LinkedIn, Marketing Automation, Generative AI Agents, Social Media Content, Digital Marketing Tools, Social Media Marketing, AI Integrations, Application Programming Interface (API), Generative AI, Content Creation, Automation, OpenAI API, Artificial Intelligence, Content Marketing, Workflow Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Customer Analysis, Market Research, Generative Model Architectures, Data Preprocessing, Market Analysis, Data Analysis, Data Visualization Software, Consumer Behaviour, AI Integrations, Business Strategy, Business Planning
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Sales Development, General Sales Practices, Market Analysis, Sales, Specialized Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Customer Engagement, Customer Analysis, Market Dynamics, Value Propositions, Company, Product, and Service Knowledge, Customer Communications Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Business Leadership, Market Trend, Market Analysis, Sales, Business Planning, Financial Acumen, Market Intelligence, Trend Analysis, Leadership, Campaign Planning, Marketing Strategies, Marketing, Market Dynamics, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks