Kurse in digitalem Marketing können Ihnen helfen, Online-Kampagnen zu planen, Zielgruppen zu erreichen und Inhalte zu optimieren. Sie können Fähigkeiten in Suchmaschinenmarketing, Social Media, Analyse und Content-Strategien aufbauen. Viele Kurse zeigen Tools und Plattformen, die moderne Marketingarbeit unterstützen.

Coursera
Kompetenzen, die Sie erwerben: Data-Driven Marketing, Email Marketing, Data-Driven Decision-Making, Marketing Analytics, Content Optimization, Content Performance Analysis, Campaign Management, Campaign Planning, Email Automation, Test Tools, Marketing Automation, Analysis, Test Planning, Statistics, Test Data, Performance Analysis, Statistical Methods, Statistical Hypothesis Testing, Performance Metric
Anfänger · Kurs · 1–4 Wochen
University of Illinois Urbana-Champaign
Kompetenzen, die Sie erwerben: Entwurf, Umwandlung von Unternehmen, Prototyping, Aufkommende Technologien, Computergrafik, Herstellungsverfahren, Digitales Design, Lösung Design, Hardware-Fehlerbehebung, 3D-Modellierung, Gestaltung, Design Thinking, Produktdesign, Computergestütztes Design, Entwurfssoftware, Menschenzentriertes Design, Grafische Werkzeuge, Innovation, Elektronische Hardware, 3D-Assets, Geistiges Eigentum, Aufstrebende Technologien
Anfänger · Spezialisierung · 3–6 Monate

Alex Genadinik
Kompetenzen, die Sie erwerben: Prompt Engineering, Search Engine Optimization, Selling Techniques, Video Production, Email Automation, Google Ads, Generative AI Agents, Sales Strategy, AI Orchestration, Marketing Channel, Inside Sales, Performance marketing, Marketing, Product Promotion, Online Advertising, Marketing Strategies, AI Workflows, Content Marketing, Web Analytics, New Business Development
Anfänger · Spezialisierung · 3–6 Monate

University of California, Davis
Kompetenzen, die Sie erwerben: Erstellung von Inhalten, Inhaltliche Leistungsanalyse, Strategie für soziale Medien, Inhalt der sozialen Medien, Zielpublikum, Social Media Marketing, Digitale Markenstrategie, Kampagnenplanung, Marketing für soziale Medien, Inhaltliches Marketing, Optimierung der Inhalte, Web-Präsenz, Kampagnen für soziale Medien, Soziale Medien, Optimierung der Suchmaschine, Digitale Medienstrategie, Entwicklung und Verwaltung von Inhalten, Digitale Marketing-Kampagnen, Webanalyse und SEO, Content Marketing, Gemeinsame Medien, Inhaltliche Strategie
Mittel · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Email Marketing, Responsive Web Design, Email Automation, Usability, Workflow Management, Marketing Design, Graphic and Visual Design, Visual Design, Typography, User Experience Design, Design Reviews, Style Guides, Brand Marketing, Design Elements And Principles
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Conversion Funnel Analysis, Marketing Analytics, Customer Analysis, Customer Insights, Data-Driven Marketing, Marketing Effectiveness, Customer Retention, Target Audience, Customer Success Management, Marketing Channel, Journey Mapping, Customer Engagement, Trend Analysis, Return On Investment, Cross-Channel Marketing, Performance Analysis, Marketing Budgets, Stakeholder Engagement, Paid media, Budgeting
Anfänger · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Product Strategy, Competitive Analysis, Go To Market Strategy, Product Marketing, Market Dynamics, Revenue Management, Revenue Forecasting, Market Analysis, Marketing Psychology, Consumer Behaviour, Demand Planning, Competitive Intelligence, Customer Demand Planning, Value Propositions, Analysis, Benchmarking, Financial Forecasting, Risk Modeling, Stakeholder Communications, Gap Analysis
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Prospecting and Qualification, Customer Retention, Marketing Automation, Sales Process, Lead Generation, B2B Sales, Sales Development, Conversion Funnel Analysis, Marketing Strategies, Customer Acquisition Management, Marketing Effectiveness, Driving engagement, Email Marketing, Customer Engagement, Growth Strategies, Strategic Marketing, Business Marketing, Business-To-Consumer, HubSpot CRM, E-Commerce
Anfänger · Kurs · 3–6 Monate

Kompetenzen, die Sie erwerben: Data-Driven Decision-Making, Data-Driven Marketing, Spreadsheet Software, Campaign Management, Marketing Channel, Microsoft Excel, Looker (Software), Marketing Analytics, Data Storytelling, Data Quality, Data Cleansing, Performance Reporting, Snowflake Schema, Excel Formulas, Pivot Tables And Charts, Data Visualization, Key Performance Indicators (KPIs), Data Modeling, SQL, Business Intelligence
Mittel · Spezialisierung · 3–6 Monate

Microsoft
Kompetenzen, die Sie erwerben: Customer Insights, Customer Analysis, AI Personalization, Data Storytelling, Conversion Funnel Analysis, Campaign Management, Customer Data Management, Data-Driven Marketing, Marketing Analytics, Data Presentation, Power BI, Customer Relationship Management (CRM) Software, Upselling, Customer Relationship Management, Personalized Campaigns, Cross-Channel Marketing, Performance Reporting, Key Performance Indicators (KPIs), Campaign Planning, Email Marketing
Anfänger · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Marketing Analytics, A/B Testing, Data-Driven Marketing, Google Analytics, Conversion Funnel Analysis, Web Analytics, Marketing Effectiveness, Financial Forecasting, Forecasting, Campaign Management, Marketing Strategies, Demand Planning, Marketing Budgets, Analytics, Campaign Planning, Stakeholder Communications, Statistical Reporting, Budgeting, Statistical Analysis, Data Quality
Anfänger · Kurs · 1–3 Monate

Pearson
Kompetenzen, die Sie erwerben: Market Research, Customer Relationship Management, Market Analysis, Market Intelligence, Marketing, Customer Insights, Marketing Analytics, Business Research, Customer Analysis, Market Data, Target Market, Marketing Strategies, Data-Driven Marketing, Market Opportunities, Strategic Marketing, Customer Data Management, Branding, Analysis, Target Audience, Data Literacy
Anfänger · Kurs · 1–4 Wochen