Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Kompetenzen, die Sie erwerben: Content Marketing, Social Media Marketing, Social Media, Web Analytics and SEO, Content Management, Content Management Systems, Social Media Management, Social Media Content, Content Strategy, Social Media Strategy, LinkedIn, Digital Marketing Tools, Marketing Strategies, Marketing Strategy and Techniques, Content Development and Management, Persona Development, Storytelling, Productivity, Social Media Campaigns, Social Media Analytics
Anfänger · Spezialisierung · 1–3 Monate

University of Maryland, College Park
Kompetenzen, die Sie erwerben: Data Storytelling, Digital Transformation, Data-Driven Decision-Making, Business Transformation, Data Presentation, Data Literacy, Agile Project Management, Business Analytics, Strategic Decision-Making, Decision Intelligence, Data Strategy, Analytics, Customer experience improvement, Scaled Agile Framework, Agile Methodology, Storytelling, Presentations, Microsoft Power Platform, Applied Machine Learning, Stakeholder Communications
Anfänger · Spezialisierung · 3–6 Monate

Real Madrid Graduate School Universidad Europea
Kompetenzen, die Sie erwerben: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Dashboard, Dashboard Creation, Collaborative Software, Management Reporting, Developing Training Materials, Problem Management, Data Presentation, Problem Solving, Performance Reporting, Data Analysis, End User Training and Support, Training and Development, Jira (Software), Network Troubleshooting, Trend Analysis, User Feedback, Data-Driven Decision-Making, Technical Support, Stakeholder Management, Document Management
Mittel · Spezialisierung · 3–6 Monate

University of California San Diego
Kompetenzen, die Sie erwerben: Prädiktive Analytik, Maschinelles Lernen, Modell-Einsatz, Web-Frameworks, Datenvisualisierung, Modell Ausbildung, Datenmanipulation, Methoden des maschinellen Lernens, Design Thinking, Python-Programmierung, Interaktive Datenvisualisierung, Technische Merkmale, Klassifizierungsalgorithmen, Prädiktive Modellierung, Statistische Modellierung, Feature Technik, Modellevaluation, Datenverarbeitung, MLOps (Operationen für maschinelles Lernen), Überwachtes Lernen, Bewertung des Modells, Statistisches maschinelles Lernen
Mittel · Spezialisierung · 3–6 Monate
University of Illinois Urbana-Champaign
Kompetenzen, die Sie erwerben: Marketing Analytics, Strategic Marketing, Digital Marketing Campaigns, Web Analytics and SEO, MarTech, Social Media Campaigns, Web Content, Cross-Channel Marketing, Social Media Marketing, Search Engine Optimization, Marketing Automation, Marketing Channel, AI Personalization, Marketing, Media and Communications, Content Management Systems, Content Performance Analysis, Integrated Marketing Communications, Media Planning, Key Performance Indicators (KPIs)
Anfänger · Spezialisierung · 3–6 Monate
Madecraft
Kompetenzen, die Sie erwerben: Personalisierte Kampagnen, Maschinelles Lernen, Verarbeitung natürlicher Sprache, Text Mining, Künstliche Intelligenz, Datenqualität, Datenkompetenz, Methoden des maschinellen Lernens, MarTech, Angewandtes maschinelles Lernen, Schnelles Engineering, Generative KI, AI-Personalisierung, Computer Vision, Daten-Strategie, AI-Förderung, Datengesteuertes Marketing, Qualität der Daten, Kulturwandel, Marketing, AI-Arbeitsabläufe
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Portfolio Risk, Portfolio Management, Derivatives, Investment Management, Asset Management, Investments, Equities, Risk Management, Financial Management, Financial Market, Financial Trading, Risk Mitigation, Market Data, Data Import/Export, Financial Data, Return On Investment, Data Entry, Financial Analysis, Data Maintenance, Financial Reporting
Gemischt · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Prompt Engineering, Customer Analysis, Customer Insights, Personalized Campaigns, AI Personalization, Keyword Research, Big Data, Performance marketing, Data Visualization, Risking, Marketing Analytics, Customer experience improvement, AI Product Strategy, Generative AI, Collaborative Software, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics
Mittel · Spezialisierung · 3–6 Monate

Arizona State University
Kompetenzen, die Sie erwerben: Human Capital, Training and Development, HR Tech, Diversity and Inclusion, Employee Retention, Performance Management, AI Integrations, Emerging Technologies, Data Analysis
Anfänger · Kurs · 1–3 Monate

Fundação Instituto de Administração
Kompetenzen, die Sie erwerben: Integrated Marketing Communications, Digital Analysis, Marketing Strategies, Digital Marketing, Consumer Behaviour, Customer Analysis, Strategic Marketing, Digital Marketing Campaigns, Digital Marketing Tools, Journey Mapping, Persona Development, Target Audience, Decision Making
Anfänger · Kurs · 1–4 Wochen

Tecnológico de Monterrey
Kompetenzen, die Sie erwerben: Web Analytics, Google Analytics, Conversion Funnel Analysis, Marketing Analytics, Digital Analysis, Digital Marketing, Business Metrics, Data-Driven Marketing, Target Audience, Digital Marketing Tools, Analytics, Customer Analysis, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research
Anfänger · Kurs · 1–4 Wochen