Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Kompetenzen, die Sie erwerben: Meta Ads Manager, Target Audience, Facebook, Campaign Planning, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Online Advertising, Social Media Marketing, Advertising, Digital Advertising, Marketing, Digital Marketing, Budgeting, Cost Management
Mittel · angeleitetes Projekt · Weniger als 2 Stunden

Fundação Instituto de Administração
Kompetenzen, die Sie erwerben: Integrated Marketing Communications, Digital Analysis, Marketing Strategies, Digital Marketing, Consumer Behaviour, Customer Analysis, Data-Driven Marketing, Strategic Marketing, Digital Marketing Campaigns, Digital Marketing Tools, Journey Mapping, Persona Development, Target Market, Target Audience, Decision Making
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Digital Marketing, Pay Per Click Advertising, Digital Marketing Campaigns, Online Advertising, Search Engine Optimization, Digital Advertising, Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Digital Analysis, Data-Driven Marketing, Social Media, Search Engine Marketing, Performance marketing, Marketing Strategies, Social Media Strategy, Return On Investment, Web Analytics and SEO, Paid media, Cross-Channel Marketing
Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Data-Driven Decision-Making, Minitab, Regression Analysis, Predictive Modeling, Logistic Regression, Statistical Hypothesis Testing, Statistical Analysis, Scatter Plots, Correlation Analysis, Data Analysis, Analytics, Data Analysis Software, Predictive Analytics, Statistical Methods, Descriptive Statistics, Statistical Software, Statistical Modeling, Advanced Analytics, Forecasting, Business Analytics
Anfänger · Spezialisierung · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: PostgreSQL, Datenbank-Management, Datenbank-Systeme, Datenmanipulation, Datenbank Management, SQL, Abfragesprachen
Fortgeschritten · angeleitetes Projekt · Weniger als 2 Stunden

Kompetenzen, die Sie erwerben: Health Care Procedure and Regulation, Health Informatics, Data Wrangling, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Data Preprocessing, Health Information Management and Medical Records, Health Policy, Data Processing, Data Compilation, Data Analysis, Descriptive Analytics, Database Design, Medical Billing and Coding, Relational Databases, Data Integration, Spreadsheet Software
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Prompt Engineering, Customer Analysis, Customer Insights, Personalized Campaigns, AI Personalization, Keyword Research, Big Data, Performance marketing, Risking, Marketing Analytics, Data Presentation, Customer experience improvement, AI Product Strategy, Generative AI, Collaborative Software, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics
Mittel · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Customer Engagement, Customer Relationship Building, Promotional Strategies, Promotions and Campaigns, Marketing Channel, Telemarketing, Marketing Materials, Event Marketing, Branding, Brand Awareness, Advertising, Marketing, Marketing Strategies, Digital Advertising, Consumer Behaviour
Gemischt · Kurs · 1–3 Monate

Fundação Instituto de Administração
Kompetenzen, die Sie erwerben: Campaign Management, Campaign Planning, Digital Marketing Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Planning, Return On Investment, Media Planning, Digital Analysis, Data-Driven Marketing, Conversion Funnel Analysis, Performance Reporting, Customer Insights, Marketing Analytics, Customer experience improvement, Customer Engagement, Marketing Communications, Customer Retention
Anfänger · Kurs · 1–4 Wochen

University of Virginia Darden School Foundation
Kompetenzen, die Sie erwerben: Digitales Marketing, Inhaltliches Marketing, Kundeneinblicke, Generative KI, Verbraucherverhalten, Marketing-Strategien, Marketing-Analytik, Schlüsselwort-Recherche, Content Marketing, Online-Werbung, Suchmaschinen-Marketing, LLM-Bewerbung, Digitale Marketing-Kampagnen, Digitale Markenstrategie, Digitale Werbung, AI-Personalisierung, Personalisierte Kampagnen, Datengesteuertes Marketing, Modellierung großer Sprachen, Google-Anzeigen, Markenmarketing
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Advertising Campaigns, Campaign Planning, Campaign Management, Driving engagement, Customer Engagement, Drive Engagement, Competitive Analysis, Promotions and Campaigns, Strategic Marketing, Brand Awareness, Promotional Strategies, Brand Marketing, Marketing, Marketing Management, Marketing Strategies, Marketing Strategy and Techniques, Marketing Budgets, Brand Strategy, Ideation, Product Promotion
Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Portfolio Risk, Portfolio Management, Derivatives, Investment Management, Asset Management, Investments, Equities, Risk Management, Securities (Finance), Financial Management, Financial Market, Financial Trading, Risk Mitigation, Market Data, Data Import/Export, Securities Trading, Financial Data, Return On Investment, Data Entry, Financial Analysis
Gemischt · Kurs · 1–3 Monate