INSEAD

Blockchain Opportunity Analysis

This course is part of Blockchain Revolution Specialization

Taught in English

Some content may not be translated

Don Tapscott
Alex Tapscott

Instructors: Don Tapscott

19,535 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.6

(195 reviews)

Intermediate level
Some related experience required
12 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify new ideas or opportunities for blockchain within your chosen industry

  • Explain how you will position your idea, including how your idea will create new value for your customers

  • Identify the business model decisions that would need to be made in order to assess the feasibility of your idea

  • Describe what would need to change in your organization's current way of operating in order to bring your idea to fruition

Details to know

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Assessments

1 quiz

Course

Gain insight into a topic and learn the fundamentals

4.6

(195 reviews)

Intermediate level
Some related experience required
12 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Blockchain Revolution Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 5 modules in this course

Almost every industry can expect to experience a major business model disruption as blockchain technologies take hold. In this module, you will explore current applications of blockchain in various industries, and will choose one industry on which to focus your final course project. You will research examples of applications or use-cases of blockchain technology within your chosen industry, and will contribute to our Blockchain Case Commons, which will serve as a shared, continuously-evolving resource for all course participants. As well, you will perform some preliminary market research in order to identify a specific market segment within your chosen industry that shows promise for blockchain technologies.

What's included

6 videos5 readings1 quiz1 peer review1 discussion prompt2 plugins

When identifying opportunities for blockchain technology within your chosen market, it is important to understand the kinds of problems that it can and cannot solve—at least in its current state. In this module, you will learn to distinguish between problems that are and are not well-suited to blockchain-based solutions. After considering various opportunities for blockchain technology within your chosen market segment, you will learn how to use a decision matrix to select the most promising idea to pursue for your final project. By the end of this week, you will clarify the purpose and objectives of your project, you will identify your target customers/audience, and you will prepare a statement of need and statement of benefit for your proposal.

What's included

9 videos6 readings1 peer review1 discussion prompt1 plugin

In the last module, you identified a promising idea or opportunity for blockchain within your chosen market segment. This week, you will work on positioning your idea—carving out a niche or identity for your product/service within the minds of your target customers. By the end of this week, you will explain how your idea will bring new or added value to your customers, and how your idea will affect the positioning for your organization.

What's included

2 videos2 readings1 peer review1 plugin

An idea may seem great on paper, however actually executing this idea will require careful consideration of various business-model decisions, including those related to funding, risk, talent, timing, corporate boundaries, and partners/allies. In this module, you will begin to think about what would be required to transform your opportunity from an idea to reality.

What's included

2 videos2 readings1 peer review

So far in this course you have performed an industry analysis, selected a specific market segment, assessed your competition, and identified a promising opportunity for blockchain within your chosen market. As well, you have described how you will position your idea, and have given consideration to the business model decisions that need to be made in order to transform your idea into reality. In this final module, you will consolidate all of the work you have produced thus far into a final, peer-reviewed project deliverable, which you can use to pitch your idea to your organization and/or potential investors.

What's included

3 videos1 peer review

Instructors

Instructor ratings
4.7 (41 ratings)
Don Tapscott
INSEAD
18 Courses125,253 learners
Alex Tapscott
INSEAD
17 Courses124,687 learners

Offered by

INSEAD

Recommended if you're interested in Business Strategy

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4.6

195 reviews

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VN
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Reviewed on Jul 17, 2023

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Reviewed on Jan 5, 2020

DD
4

Reviewed on Oct 14, 2019

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