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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,401 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Top reviews

MS

Mar 16, 2021

Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.

Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!

SS

Oct 22, 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

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326 - 350 of 2,664 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Astha A

Apr 17, 2020

I think Professor Nader Tavassoli is the best Professor ever! He keeps the content easy to understand and in proper order. There are a lot of interviews and examples incorporated that makes the understanding of the concept very practical. I would say this is a must do course!

By Yeganeh A

May 15, 2021

Fantastic course. You will find it easy to learn as great illustrations, and valuable interviews are combined in each module. Bringing the new developments about branding to the MOOC made it even more impactful. Thanks to professor Nader Tavassoli for such wonderful compile.

By LETIZIA T

Jul 29, 2020

I want to thank professor Nader Tavassoli for giving me the opportunity to discover this new learning method. Personally, I really liked this course because gave me the basic instruments to understand the importance of branding in a simple and detailed way. Again, thank you.

By Roberto G

Jan 20, 2020

Exceptional, Prof.Tavassoli is one of the greatest lecturers I've ever listened and the course gives a lot of insights on how to translate a Brand into something that the consumer can feel, an unforgettable experience. A must for Brand or Marketing Managers and Specialists.

By Ana I

Oct 5, 2019

Brilliant MOOC! Loved all the real life examples (good and bad) and the interviews. Professor Nader Tavassoli rocks!! Will consider taking this course again to get a certificate. This time simply looked through all the videos and additional reading. Thank you for the MOOC!!

By Joy S G

Nov 19, 2021

The professor is very thorough in discussing each topic. The interviews helped a lot too, making the students appreciate how the theories presented are being applied in the real world. 16 years in the industry, and there are still so much to learn about Brand Management.

By Gönül G (

Jun 23, 2021

Very interesting topic with very clear, thought through and structural content. Even for someone with technical background, it was very logical and a very up to date topic. I appreciate the effort that has been made by making the videos and inviting experts the interviews.

By Gaurav T

Mar 14, 2021

This is an excellent -MOOC offered by LBS by professor Nader. Important branding concepts are explained in a simple manner with relevant examples. I highly recommend every branding enthusiasts to take up this course. It is also one of the cheapest courses available online.

By Maciej P

Oct 28, 2020

A fantastic course! I've had numerous courses on the subject in different university and professional settings and yet this one gathered some loose ends in a very nice and informative way! If the rest of London Business School represents the same value, then count me in ;)

By Olive E

Jul 10, 2022

I never knew how to start thinking stragetically to grow my small business. This course has helped me to understand what truly matters and how to be intentional about my brand. Through the recommended courses I am now able to map out my journey of efficiency for my brand.

By Benoit B

May 30, 2021

One the best quality course I followed online. Very inspirational teacher and examples. Clear structuration of thought. A must course to understand what the brand is, how to build, leverage but as well to protect it. Thank you M Nader TAVASSOLI and London Business School.

By Wes M

Mar 2, 2021

I'm very glad to have experienced the Brand Management: Aligning Business, Brand and Behaviour course by London Business School, University of LondonIt was both challenging, illuminating and perfectly 'on-brand' for LBS.Thank you and warm regards Professor Nader Tavassoli

By Borja G d D

Aug 17, 2021

Thanks, instructor Nader Tavassoli! This Mooc is extremely useful for beginners in marketing and explain a lot of different things about a new approach to Brand management. The videos are very instructive and clear with multiple examples related to the topic of each one.

By Lee A

Oct 31, 2021

This was an outstanding course. I would recommend it to any entrepreneur or anyone interested in marketing and branding. The professor was great and he had excellent guests. Very practical applications and exercises which were relevant made the course particularly good.

By Monisha s

Jan 26, 2021

The course was well structured and well paced. The interviews with relevant people from the industry helped to add practical insights to the course material. Prof Nader has a very calm voice without becoming monotonous and hence it is easy to finish the modules easily.

By Alyshah

Apr 16, 2020

Absolutely phenomenal course. Dives deep into the A to Z of brand management. Nader is an amazing professor. The best part of this course is the way real life examples were brought into theoretical concepts, especially via interviews of C-Level people at brand companies

By Lorrin P

Jun 16, 2020

This course has opened my mind up to many things! Going into it with little to no knowledge on corporate branding and things of that sort I did not know what to expect. However, I come out of this course wiser and ready to take on new things! Thank you professor Nader.

By Amy R

Jul 27, 2023

The course was truly enjoyable. The instructor had a great voice that was a pleasure to listen to. The complex knowledge was presented in a simple and engaging manner, with fun and memorable examples that I will surely remember. This is exactly how teaching should be!

By Saniya C

Jun 19, 2021

I thoroughly enjoye this course, wish there was more of it! Prof. Nader Tavassoli has done a great job at designing and delivering the course and the modules. I have learnt some every interesting and eye opening concepts and I will apply them in my professional life.

By Vlada S

Nov 24, 2020

This was much more then I could imagine! So interesting! The course included so many interesting examples and the teaching level is very high. I was looking for more branding courses from London business school but couldn't find, hope there will be more in the future.

By Alla B S

May 2, 2021

I thoroughly enjoyed learning Brand Management from the MOOCs of Prof. Nadar Tavassolli. Thanks to the University of London & London Business School for offering this course through CoursEra.

Thanks to Coursera for making this course and knowledge available as a MOOC.

By Safinaz A A

Feb 26, 2022

Professor Nader ,reallly has his amazing way of teaching. I truly enjoyed the science and the opportunity to get introduced to this fascinating course. Bringing the brand to life is a magic tenet I'll make sure to use forever. Thanks Coursera for the opportunity.

By Mikhail V

Dec 20, 2021

An excellent course that allowed me to take a fresh look at the interactions between business, brand and behavior in my company. Many thanks to Professor Nader Tavassoli for the new opportunities in understanding brand development and its interaction with consumers.

By Dheeraj K

Sep 30, 2020

Very useful course that has a holistic approach to cover all aspects. I am a creative and content professional but this course has opened my mind to think deeper about brands when building media solutions. The instructor tone of voice, pace and smile is pleasant :-)

By Michael E W

Mar 14, 2022

Excellent course! Prof. Tavassoli presents the material in a very concise manner and delves into the heart of branding, brand management, the customer journey and employer strategies. The numerous interviews are a great way to get another perspective on the lesson.