The capstone project will give you opportunities to demonstrate your competence in the learning objectives for this Specialization. For the project, you’ll use formal, written methods and more casual visual and audio methods of communication to demonstrate your ability to use language appropriate for different business contexts. The goal of this course is to demonstrate competence in writing and presenting a plan using skills and language appropriate for business.
Course Learning Objectives
• Use appropriate vocabulary to write a mini business plan
• Communicate a business plan orally in an organized and engaging presentation
This course is part of the Business English Communication Skills Specialization
Business English: Capstone Project
Offered By
Syllabus - What you will learn from this course
Week
12 hours to complete
Week 1: Introduction to Capstone Project
In Week 1, we will review some of the content from previous Business English courses. We will also introduce what you need to do to finish the Capstone project.
2 videos (Total 11 min), 4 readings, 1 quiz
4 readings
Read Me: Capstone Expectations15m
Read Me: Grading15m
Three Seattle Startups10m
Websites: Choosing a Product or Service20m
1 practice exercise
Three Seattle Startups20m
Week
24 hours to complete
Week 2: Describing Company and Product or Service
In Week 2, you will review how to describe a product or service, how to introduce yourself in networking, and complete a peer review assignment.
10 videos (Total 47 min), 1 reading, 2 quizzes
10 videos
Video: Example of Networking Introductions1m
Video: Describing Your Job, Part 12m
Video: Describing Your Job, Part 24m
Video: Describing Services, Part 13m
Video: Edgewater Hotel Interview6m
Video: Describing Services, Part 27m
Video: Comparing Services, Part 16m
Video: Comparing a Service Scenario2m
Video: Comparing Services, Part 26m
1 reading
Useful Language10m
1 practice exercise
Networking Examples20m
Week
34 hours to complete
Week 3: Business Plans
In Week 3, we will review business plans and then introduce you to the concept of a mini-business plan for your final project.
4 videos (Total 29 min), 3 readings, 1 quiz
4 videos
Video: Creating a Set of Presentation Slides for Capstone4m
Video: Slides10m
Video: Giving Effective Presentations7m
3 readings
Resource: Examples of Mini-Business Plans I10m
Resource: Outline of a Mini-Business Plan10m
Resource: Other Information about Business Plans10m
Week
44 hours to complete
Week 4: Marketing Ideas
In Week 4, you will go over marketing ideas financial vocabulary, and review lectures on making presentations.
10 videos (Total 51 min), 2 readings
10 videos
Video: Financial Information3m
Video: Reporting Information3m
Video: Expressing Dollars and Cents3m
Describing Data9m
Video: Referring to Data and Visuals3m
Video: Introduce and Explain Relevance of Visuals5m
Challenges in Visual Descriptions4m
Using Large Numbers3m
Introduction to Trends8m
2 readings
Resource: Basic Marketing and Financial Vocabulary10m
Resource: Outline of a Mini-Business Plan II10m
4.7
9 Reviews33%
got a tangible career benefit from this course
50%
got a pay increase or promotion
Top Reviews
One of the greatest specializations on this platform, 5 stars :)
Instructor
Richard Moore
Extension Lecturer, International & English Language ProgramsUW Educational Outreach
About University of Washington
Founded in 1861, the University of Washington is one of the oldest state-supported institutions of higher education on the West Coast and is one of the preeminent research universities in the world.
About the Business English Communication Skills Specialization
This Specialization is designed to teach you to communicate effectively in English in professional contexts. You will expand your English vocabulary, improve your ability to write and speak in English in both social and professional interactions, and learn terminology and skills that you can apply to business negotiations, telephone conversations, written reports and emails, and professional presentations.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
More questions? Visit the Learner Help Center.
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