Business English Specialization

Starts Apr 10

Business English Specialization

Build Communication Skills in Business English

Advance in your career and broaden your abilities.

About This Specialization

This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.

Created by:

courses
4 courses

Follow the suggested order or choose your own.

projects
Projects

Designed to help you practice and apply the skills you learn.

certificates
Certificates

Highlight your new skills on your resume or LinkedIn.

Projects Overview

Courses
Intermediate Specialization.
Some related experience required.
  1. COURSE 1

    Business English: Management and Leadership

    Upcoming session: Apr 10 — May 29.
    Commitment
    6 weeks of study, 1-2 hours per week
    Subtitles
    English, Spanish

    About the Course

    Are you a business executive or a manager who uses English in your career? Then you know that good business communication in English requires focus, vocabulary, and specific linguistic structures. In this course, you will follow along a recently promoted manager as she builds and leads her team to success. Together, you will practice the language and styles of communication needed in English for: • Recruiting and training a professional team to work together with integrity and respect • Managing and participating in well-organized meetings • Making telephone conferences more efficient • Writing professional emails that are easy to read The activities in this course will give you the opportunity to share your experience and receive immediate feedback from other business professionals around the world.
  2. COURSE 2

    Business English: Finance and Economics

    Upcoming session: Apr 10 — May 29.
    Commitment
    6 weeks of study, 1-2 hours per week
    Subtitles
    English, Spanish

    About the Course

    Do you work in finance or interact with finance professionals? Is it necessary to speak, write or understand English in your career? Follow the authentic characters in this course as they work through common business situations in finance and economics. Learn from your successes and failure, and think critically about your own communication options. After taking this course, you will be able to read and create efficient e-mails, reports, and impactful presentations with words and phrases commonly used in finance and economics. Communicate clearly under pressure utilizing recently learned strategies, and obtain immediate feedback about the efficiency of your business communication skills in English from other finance professionals around the world! Gain the English communication skills that you desire and that global managers expect.
  3. COURSE 3

    Business English: Marketing and Sales

    Upcoming session: Apr 10 — May 29.
    Commitment
    6 weeks of study, 2-4 hours/week
    Subtitles
    English

    About the Course

    If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to: · Express your ideas through efficient emails, reports and persuasive presentations · Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc. · Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world · Become part of a global community of business professionals who are developing their English communication skills
  4. COURSE 4

    Business English: Final Project

    Starts March 27, 2017
    Commitment
    5 weeks of study, 3-5 hours/week
    Subtitles
    English

    About the Capstone Project

    A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include: · A project status report · A copy of the marketing campaign · A basic budget analysis for the project · A short presentation for upper management with details on the project’s status This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.

Creators

  • Arizona State University

    ASU is the model for a New American University, dedicated to excellence, broad access to quality education, and meaningful societal impact. ASU champions intellectual and cultural diversity, and is home to students from all 50 states and more than 150 countries.

    Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.

  • Wanda Huber

    Wanda Huber

    International Educator
  • Jenny Young

    Jenny Young

    International Educator
  • Andrea Mürau Haraway

    Andrea Mürau Haraway

    International Educator
  • Beatriz Fuentes-Anderson

    Beatriz Fuentes-Anderson

    International Educator

FAQs

More questions? Visit the Learner Help Center.