Arizona State University
Business English: Marketing and Sales
Arizona State University

Business English: Marketing and Sales

This course is part of Business English Specialization

Taught in English

Some content may not be translated

Andrea Mürau Haraway
Jessica Cinco
Wanda Huber

Instructors: Andrea Mürau Haraway

Top Instructor

45,672 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.7

(669 reviews)

|

98%

Intermediate level
Some related experience required
31 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

25 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(669 reviews)

|

98%

Intermediate level
Some related experience required
31 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Business English Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 6 modules in this course

Where do you start with marketing a project or product? Why, with an effective brainstorming session, of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully, and brainstorm phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what-not-to-do’s in this episode of The Challenge.

What's included

6 videos7 readings5 quizzes2 peer reviews2 discussion prompts

Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.

What's included

6 videos10 readings5 quizzes1 peer review2 discussion prompts

Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch.

What's included

6 videos8 readings4 quizzes1 peer review1 discussion prompt

By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.

What's included

6 videos8 readings4 quizzes4 discussion prompts

Why do we respond better to some sales pitches than others? Jake needs help with his presentation to senior management and goes to Catherine for advice. Week 5 is full of quick tips for formal presentations, pitches, impromptu speeches, sales scripts and consultative sales presentations that will give your confidence a boost and your words more energy and excitement.

What's included

6 videos16 readings6 quizzes1 peer review3 discussion prompts

In this week, we'll review and practice key concepts and language from the course. Watch the videos, check your knowledge and understanding and analyze techniques you best loved about this Marketing and Sales class.

What's included

1 video1 reading1 quiz1 peer review

Instructors

Instructor ratings
4.8 (145 ratings)
Wanda Huber
Arizona State University
12 Courses253,375 learners
Jenny Young
Arizona State University
12 Courses253,375 learners
Beatriz Fuentes-Anderson
Arizona State University
6 Courses121,340 learners

Offered by

Recommended if you're interested in Learning English

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 669

4.7

669 reviews

  • 5 stars

    80.41%

  • 4 stars

    16.14%

  • 3 stars

    1.64%

  • 2 stars

    0.74%

  • 1 star

    1.04%

S
4

Reviewed on Dec 3, 2022

MV
4

Reviewed on Apr 28, 2020

OO
5

Reviewed on May 27, 2020

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions