By the end of 2019, it is clear that American Airlines (AAL), the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs to find out what is going on, and how to turn the company and its stock price around.
This course is part of the Supply Chain Analytics Specialization
Offered By
About this Course
None
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Industry analysis: the market potential, risk and competition intensity, value chain analysis.
Competition positioning: where does the company stand in the competitive landscape? Abnormalities and alarms.
Enterprise diagnosis: competitive strengths and weaknesses, performance drivers and levers, the key problems and causes.
Skills you will gain
- Management Consulting
- Benchmarking
- Data Analysis
- Business Intelligence
- Competitive Analysis
None
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSyllabus - What you will learn from this course
Welcome!
Industry Analysis
Competition Positioning
Enterprise Diagnosis
Reviews
- 5 stars68.61%
- 4 stars15.95%
- 3 stars6.38%
- 2 stars3.72%
- 1 star5.31%
TOP REVIEWS FROM BUSINESS INTELLIGENCE AND COMPETITIVE ANALYSIS
It was an awesome journey to learn various aspects of SCM
It was an excellent Course. We all can have the data and different ratios from System and logs. But This course is a guideline on how to use it. Which ratios are more important to focus on.
For the first time I've learned how strategy is quantified and determined.
Decent course for those who wanted to learn the competitive analysis between companies and industries across various countries.
About the Supply Chain Analytics Specialization

Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.