This course is part of the Supply Chain Analytics Specialization

4.4
stars
188 ratings

Yao Zhao

12,970 already enrolled

Offered By

Supply Chain Analytics SpecializationRutgers the State University of New Jersey

About this Course

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By the end of 2019, it is clear that American Airlines (AAL), the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs to find out what is going on, and how to turn the company and its stock price around.
Addressing the challenge faced by AAL may well be a large-scale management consulting project. To start, business intelligence and competitive analysis (or competitive intelligence for short) is required to discover the problems and opportunities for the company which lay the foundation for the turning-around strategies. 

In this course, you will gain the knowledge and skills to combine data, analytics models and visualization tools for effective and efficient competitive intelligence. Upon completion of the course, you should be able to conduct competitive intelligence on companies of your choice as a management consultant.

Note: To gain hands-on experiences in competitive intelligence via data analytics, you need to get into action. To this end, this course utilizes an external website (free) for you to practice the skills learned.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

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Course 2 of 5 in the

Supply Chain Analytics Specialization

Beginner Level

None

Approx. 10 hours to complete

English

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What you will learn

Industry analysis: the market potential, risk and competition intensity, value chain analysis.
Competition positioning: where does the company stand in the competitive landscape? Abnormalities and alarms.
Enterprise diagnosis: competitive strengths and weaknesses, performance drivers and levers, the key problems and causes.

Skills you will gain

Management Consulting
Benchmarking
Data Analysis
Business Intelligence
Competitive Analysis

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 2 of 5 in the

Supply Chain Analytics Specialization

Beginner Level

None

Approx. 10 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.6/5 (51 Ratings)

Yao Zhao

Professor

Supply Chain Management

64,868 Learners

6 Courses

Offered by

Rutgers the State University of New Jersey

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Syllabus - What you will learn from this course

Week1

Week 1

3 hours to complete

Welcome!

3 hours to complete

5 videos (Total 38 min), 3 readings, 1 quiz

Week2

Week 2

3 hours to complete

Industry Analysis

3 hours to complete

5 videos (Total 33 min), 3 readings, 2 quizzes

Week3

Week 3

2 hours to complete

Competition Positioning

2 hours to complete

4 videos (Total 14 min), 3 readings, 2 quizzes

Week4

Week 4

2 hours to complete

Enterprise Diagnosis

2 hours to complete

3 videos (Total 18 min), 3 readings, 2 quizzes

Reviews

4.4

37 reviews

5 stars
68.61%
4 stars
15.95%
3 stars
6.38%
2 stars
3.72%
1 star
5.31%

TOP REVIEWS FROM BUSINESS INTELLIGENCE AND COMPETITIVE ANALYSIS

by AJJan 25, 2023

The course was simple and easy to understand, especially for people with no actual business background. Perfectly suitable for people looking out to change professional domain.

by BCJun 15, 2022

For the first time I've learned how strategy is quantified and determined.

by MWOct 6, 2020

Straight forward course with example project to refer to. Software is easy to use.

by MKMay 8, 2021

Thank you, professor Yao Zhao. For all the effort you have made to communicate this useful information to all learners

View all reviews

About the Supply Chain Analytics Specialization

This Specialization is intended for people seeking to integrate supply chain management with data analytics. Through five courses, you will discover and solve problems in various domains of a supply chain, from source, make, move to sell. Upon completion, you will learn concrete data analytics skills and tools to improve supply chain performance.

Supply Chain Analytics Essentials: Supply chain pain points and how analytics may relieve them, job opportunities and intelligence. Business intelligence and Competitive Analysis: Use data analytics to assess the competitive environment and discover business problems and opportunities. Demand Analytics: Data analytics for demand forecasting and planning. Inventory Analytics: Discover and solve inventory problems - an essential part of Sales & Operations Planning. Supply Chain Analytics: Use analytics to design logistics strategies for a large-scale distribution system.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Business Intelligence and Competitive Analysis

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