Rutgers the State University of New Jersey
Business Intelligence and Competitive Analysis

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Rutgers the State University of New Jersey

Business Intelligence and Competitive Analysis

Yao Zhao

Instructor: Yao Zhao

19,666 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.4

(225 reviews)

Beginner level

Recommended experience

15 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.4

(225 reviews)

Beginner level

Recommended experience

15 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Industry analysis: industry trend, risk, and competition intensity, value chain analysis.

  • Competition positioning: where does the company stand in the competitive landscape? Abnormalities and alarms.

  • Enterprise diagnosis: strengths and weaknesses, performance drivers and levers, breakdown analysis to identify the problems and causes.

Details to know

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Assessments

4 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Supply Chain Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
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There are 4 modules in this course

Welcome to Business intelligence and competitive analysis (or competitive intelligence for short)! In Week 1, you will learn the story of American Airlines Group, the challenges it faces, and the framework of competitive analysis. You will get a feel of competitive intelligence through a comparison of the world’s major economies.

What's included

12 videos3 readings1 assignment1 discussion prompt

In Week 2, you will learn industry analysis, including market potential, risk and competition intensity, and value chain analysis.

What's included

11 videos3 readings1 assignment1 peer review

In Week 3, you will learn how to position a company within an industry to find out where the company stands in the competitive landscape.

What's included

4 videos3 readings1 assignment1 peer review

In Week 4 (final week), you will learn enterprise diagnosis - a company level analysis, i.e., benchmarking individual companies to discover their strengths and weaknesses, identifying performance drivers and levers, and through a breakdown analysis of revenue or assets, discovering the key issues and the causes.

What's included

3 videos4 readings1 assignment1 peer review

Instructor

Instructor ratings
4.6 (66 ratings)
Yao Zhao
Rutgers the State University of New Jersey
6 Courses88,977 learners

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4.4

225 reviews

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4

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Reviewed on Mar 24, 2022

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