By the end of 2019, it is clear that American Airlines (AAL), the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs to find out what is going on, and how to turn the company and its stock price around.
This course is part of the Supply Chain Analytics Specialization
About this Course
What you will learn
Industry analysis: the market potential, risk and competition intensity, value chain analysis.
Competition positioning: where does the company stand in the competitive landscape? Abnormalities and alarms.
Enterprise diagnosis: competitive strengths and weaknesses, performance drivers and levers, the key problems and causes.
Skills you will gain
- Management Consulting
- Data Analysis
- Business Intelligence
- Competitive Analysis
Syllabus - What you will learn from this course
- 5 stars68.61%
- 4 stars15.95%
- 3 stars6.38%
- 2 stars3.72%
- 1 star5.31%
TOP REVIEWS FROM BUSINESS INTELLIGENCE AND COMPETITIVE ANALYSIS
The course was simple and easy to understand, especially for people with no actual business background. Perfectly suitable for people looking out to change professional domain.
For the first time I've learned how strategy is quantified and determined.
Straight forward course with example project to refer to. Software is easy to use.
Thank you, professor Yao Zhao. For all the effort you have made to communicate this useful information to all learners
About the Supply Chain Analytics Specialization
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