American Airlines (AAL), one of the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines, AAL needs to find out its key problems, the root causes, and how to turn the company and its stock price around.
Business Intelligence and Competitive Analysis
Ends in 4 days! Save 40% on your access to 10,000+ programs and make a real impact in your career. Save now.
Business Intelligence and Competitive Analysis
This course is part of Supply Chain Analytics Specialization
Instructor: Yao Zhao
25,471 already enrolled
Included with Learn more
Ask Coursera
Gain insight into a topic and learn the fundamentals.
251 reviews
Beginner level
Recommended experience
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
94%
Most learners liked this course
What you'll learn
Industry analysis: industry trend, risk, and competition intensity, value chain analysis.
Competition positioning: where does the company stand in the competitive landscape? Abnormalities and alarms.
Enterprise diagnosis: strengths and weaknesses, performance drivers and levers, breakdown analysis to identify the problems and causes.
Skills you'll gain
- Business Strategy
- Market Intelligence
- Performance Analysis
- Performance Measurement
- Root Cause Analysis
- Consulting
- Strategic Thinking
- Benchmarking
- Data Storytelling
- Competitive Intelligence
- Management Consulting
- Market Share
- Data Collection
- Key Performance Indicators (KPIs)
- Business Analytics
- Market Analysis
- Risk Analysis
- Business Intelligence
- Data Analysis
- Competitive Analysis
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Supply Chain Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
(75 ratings)6 Courses115,886 learners
Explore more from Business Essentials
Status: Free Trial
Status: Free Trial
Status: Free Trial
Status: Free Trial
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
68.52%
- 4 stars
16.73%
- 3 stars
5.17%
- 2 stars
3.98%
- 1 star
5.57%
Showing 3 of 251
S
Reviewed on Jul 7, 2020
Very Useful for beginners for getting basic knowledge of business analytics
AJ
Reviewed on Jan 25, 2023
The course was simple and easy to understand, especially for people with no actual business background. Perfectly suitable for people looking out to change professional domain.
SB
Reviewed on May 10, 2021
Decent course for those who wanted to learn the competitive analysis between companies and industries across various countries.
