This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy.
This course is part of the Doing Business in China Specialization
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About this Course
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Syllabus - What you will learn from this course
What’s New? China’s New General Environment
Who and Where? Players and Locations in China
How To Enter China: Entry Mode Choices
How To Become a Strategic Insider in China
Reviews
- 5 stars84.49%
- 4 stars13.95%
- 3 stars0.77%
- 1 star0.77%
TOP REVIEWS FROM CHINA STRATEGY
Very good, completed and detailed! Highly recommend!
Excellent video lectures complemented with an even better presentation and lecture slides.
Nicely organised, only lacks material for digital part.
Although the instructor is a bit boring and his monotonous voice might put your patience to the test, the course teaches important information for business strategy in China.
About the Doing Business in China Specialization

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