The Chinese University of Hong Kong

China Strategy

This course is part of Doing Business in China Specialization

Taught in English

Some content may not be translated

Prof. Xufei Ma
Dr. Frank Ng

Instructors: Prof. Xufei Ma

7,095 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.8

(142 reviews)

Beginner level
No prior experience required
12 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

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Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(142 reviews)

Beginner level
No prior experience required
12 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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This course is part of the Doing Business in China Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course

Evidence has shown that the contextual difference or gap between a foreign firm's home country and China is a key reason for business failure in China. This Section helps in developing a better understanding of China's context in terms of its general environmental segments, and a number of strategies to deal with new and updated contextual issues in China. How much does context matter in doing business in China? How do foreign firms deal with new and updated contextual issues in China?

What's included

29 videos2 readings1 quiz1 peer review1 discussion prompt

Foreign entrants are often puzzled by varying types and unique features of players they encounter in China, and often make mistakes by treating the locations in China as homogeneous. This Section helps in developing a better understanding of China's context in terms of its players and locations, and a number of strategies to deal with them in China. Who are the players in China? How do foreign firms identify and differentiate different types of Chinese players? What does subnational location mean in China? How do foreign firms respond to the idiosyncratic natures of different Chinese locations?

What's included

27 videos1 quiz1 peer review1 discussion prompt

The success of doing business in China is influenced by the choices of entry mode. This Section explores the advantages and disadvantages offered by different entry modes, and also the different resources and time commitments required. We also introduce cross-border E-commerce, an increasing and emerging new entry mode. What is entry mode? Why are different entry modes chosen? What are the pros and cons of each entry mode? How do foreign firms choose entry mode? What is cross-border E-commerce in China and how do foreign firms use this new entry mode?

What's included

24 videos1 quiz1 peer review1 discussion prompt

Foreign firms entering and operating in China are no linger merely "foreign investors" but have become "strategic insiders". Such a shift is a response to cope with with China's shifting environments, and also means China strategy as key to foreign firms' overall global success.This Section provides an overarching picture of the shifts in mindset, status, and post-entry strategies. What are the major shifts in the China context? How do foreign firms shift their dominant mindset and post-entry strategies from foreign entrants to strategic insiders?

What's included

30 videos1 quiz1 peer review1 discussion prompt

Instructors

Instructor ratings
4.8 (19 ratings)
Prof. Xufei Ma
The Chinese University of Hong Kong
2 Courses7,786 learners

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4.8

142 reviews

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AR
5

Reviewed on Feb 20, 2018

RS
5

Reviewed on May 8, 2018

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5

Reviewed on Jul 2, 2021

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