The Chinese University of Hong Kong

Doing Business in China Capstone

This course is part of Doing Business in China Specialization

Taught in English

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Prof. Dominic Chan
Prof. Letty Kwan
Prof. Xufei Ma

Instructors: Prof. Dominic Chan

4,524 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.8

(109 reviews)

Beginner level
No prior experience required
7 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

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Add to your LinkedIn profile

Course

Gain insight into a topic and learn the fundamentals

4.8

(109 reviews)

Beginner level
No prior experience required
7 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Doing Business in China Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 5 modules in this course

Welcome to the "Doing Business in China" Capstone Project! We've used this course shell to bring you the resources and tools you need to complete your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone.

What's included

2 readings

The first task now is you'll write your Description of the product you will develop further in a full opportunity analysis for your final project. You should specify how bringing the project into China fits the company. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of three of your peers.

What's included

2 readings1 peer review

In this Module, you'll write your Strategic Plan for your product that will be part of your final project. Because determining who, where and how to enter China is critical to the success of your capstone, you'll have the opportunity to get feedback on the appropriateness and analytical strength of your strategic plan before you submit it as part of your final project. Once you submit your idea, please review the Strategic Plans of three of your peers.

What's included

2 readings1 peer review

In this Module, you'll write your Marketing Plan for your product that will be part of your final project. Because determining who the audience is for a product, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit it as part of your final project. Once you submit your idea, please review the Marketing Plans of three of your peers.

What's included

2 readings1 peer review

Use this week to bring your project together and complete the Business Plan. Then, develop a 1-min video pitch presentation to sell your business plan to the management team of the company of the product you selected. Find someone you trust to review your work and offer feedback. Use the forums to see if your peers will help you out. Once you submit your plan and presentation, please review the work of at least three of your peers. We can't wait to see what you've come up with!

What's included

4 readings2 peer reviews

Instructors

Instructor ratings
4.6 (17 ratings)
Prof. Dominic Chan
The Chinese University of Hong Kong
2 Courses13,550 learners
Prof. Letty Kwan
The Chinese University of Hong Kong
2 Courses12,734 learners

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Recommended if you're interested in Business Strategy

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4.8

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Reviewed on Jul 2, 2021

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