About this Course

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Shareable Certificate
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Start instantly and learn at your own schedule.
Flexible deadlines
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Beginner Level
Approx. 12 hours to complete
English
Subtitles: English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 12 hours to complete
English
Subtitles: English

Offered by

The Chinese University of Hong Kong logo

The Chinese University of Hong Kong

Syllabus - What you will learn from this course

Week
1

Week 1

20 minutes to complete

Module 0

20 minutes to complete
2 readings
2 readings
1. Course Format, Grading and Expectations10m
2. An Overview of BDF and HON life10m
2 hours to complete

Module 1

2 hours to complete
2 readings
2 readings
3. Project Description Instructions10m
4. Project Description Template10m
Week
2

Week 2

2 hours to complete

Module 2

2 hours to complete
2 readings
2 readings
5. Strategy Instructions10m
6. PESTGDP Analysis and Strategic Plan Template10m
Week
3

Week 3

2 hours to complete

Module 3

2 hours to complete
2 readings
2 readings
7. Selling Instructions10m
8. Marketing Plan Guidelines10m
Week
4

Week 4

5 hours to complete

Module 4

5 hours to complete
4 readings
4 readings
9. Recap of your project objective10m
10. Business Plan Instructions10m
11. Business Plan Template10m
12. 1-minute Video Pitch Presentation Instruction10m

About the Doing Business in China Specialization

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans....
Doing Business in China

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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