When you enroll in this course, you'll also be enrolled in this Specialization.
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Develop job-relevant skills with hands-on projects
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There are 5 modules in this course
Doing Business in China Capstone enables you to apply your skills to real business challenges. You’ll use your newly earned business skills to identify, explore and evaluate a real opportunity involving products.
In this capstone, you are the business consultant working for a well-established “HON / wellness” company. The CEO has given you a task. You have to bring a new overseas product into China.
Welcome to the "Doing Business in China" Capstone Project! We've used this course shell to bring you the resources and tools you need to complete your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone.
What's included
2 readings
Show info about module content
2 readings•Total 20 minutes
1. Course Format, Grading and Expectations•10 minutes
2. An Overview of BDF and HON life•10 minutes
Module 1
Module 2•2 hours to complete
Module details
The first task now is you'll write your Description of the product you will develop further in a full opportunity analysis for your final project. You should specify how bringing the project into China fits the company. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of three of your peers.
What's included
2 readings1 peer review
Show info about module content
2 readings•Total 20 minutes
3. Project Description Instructions•10 minutes
4. Project Description Template•10 minutes
1 peer review•Total 120 minutes
Project Description Submission•120 minutes
Module 2
Module 3•2 hours to complete
Module details
In this Module, you'll write your Strategic Plan for your product that will be part of your final project. Because determining who, where and how to enter China is critical to the success of your capstone, you'll have the opportunity to get feedback on the appropriateness and analytical strength of your strategic plan before you submit it as part of your final project. Once you submit your idea, please review the Strategic Plans of three of your peers.
What's included
2 readings1 peer review
Show info about module content
2 readings•Total 20 minutes
5. Strategy Instructions•10 minutes
6. PESTGDP Analysis and Strategic Plan Template•10 minutes
1 peer review•Total 120 minutes
PESTGDP Analysis and Strategic Plan Submission•120 minutes
Module 3
Module 4•2 hours to complete
Module details
In this Module, you'll write your Marketing Plan for your product that will be part of your final project. Because determining who the audience is for a product, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit it as part of your final project. Once you submit your idea, please review the Marketing Plans of three of your peers.
What's included
2 readings1 peer review
Show info about module content
2 readings•Total 20 minutes
7. Selling Instructions•10 minutes
8. Marketing Plan Guidelines•10 minutes
1 peer review•Total 120 minutes
Marketing Plan Submission•120 minutes
Module 4
Module 5•4 hours to complete
Module details
Use this week to bring your project together and complete the Business Plan. Then, develop a 1-min video pitch presentation to sell your business plan to the management team of the company of the product you selected. Find someone you trust to review your work and offer feedback. Use the forums to see if your peers will help you out. Once you submit your plan and presentation, please review the work of at least three of your peers. We can't wait to see what you've come up with!
What's included
4 readings2 peer reviews
Show info about module content
4 readings•Total 40 minutes
9. Recap of your project objective•10 minutes
10. Business Plan Instructions•10 minutes
11. Business Plan Template•10 minutes
12. 1-minute Video Pitch Presentation Instruction•10 minutes
2 peer reviews•Total 180 minutes
Business Plan Submission•120 minutes
1-minute Video Pitch Presentation Submission•60 minutes
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Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network.
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.